4 Ways to Promote Your Business with Holiday Video

This Black Friday weekend 2016, 10 million more American shoppers went online to do their holiday shopping than in store. This season, holiday shopping has already started to take place online more than before — meaning that more people than ever will be relying on visuals and video of the online shopping experience to discover new products and find inspiration. With online video, social media, and email playing a central role in the way consumers inform their decisions, finding news ways to interact with them are paths that lead to increased revenue and brand awareness. The right video communication captures the attention of customers in your audience and beyond, and proves to them why your business is worthy over the competition. Here are 4 ways you can use video to promote your business or e-commerce this holiday season. Think of your most popular product. What are your customers saying about them on social media? This type of video encourages engagement in your email newsletter, social media, and especially YouTube. Suggested template: People use social media to receive product recommendation via news feed as well as to search for gift ideas. Here’s one way that Sleep Number addressed their customer needs in a fun and informative way on Facebook: Suggested template: Is your business using video to promote holiday sales?

Cyber Monday and Black Friday Paid Search Keyword Trends
Infographic: How Tech Has Changed Black Friday
More Travel Brands Give Cyber Monday a Shot — Digital Marketing News

This Black Friday weekend 2016, 10 million more American shoppers went online to do their holiday shopping than in store. Online sales reached a record-breaking $3 billion, thanks largely to traditional retailers such as Target and Kohl’s using promotions to encourage shoppers to shop online.

This season, holiday shopping has already started to take place online more than before — meaning that more people than ever will be relying on visuals and video of the online shopping experience to discover new products and find inspiration.

With online video, social media, and email playing a central role in the way consumers inform their decisions, finding news ways to interact with them are paths that lead to increased revenue and brand awareness. The right video communication captures the attention of customers in your audience and beyond, and proves to them why your business is worthy over the competition.

Here are 4 ways you can use video to promote your business or e-commerce this holiday season.

Communicating your sales and promotion strategy for the holiday season in a memorable way is crucial for creating the strong momentum needed for a successful campaign. Let your audience know what kinds of sale and discounts…

COMMENTS

WORDPRESS: 0
DISQUS: 0