In this post I’ll review 4 different influencer types and what kind of results you can expect from their posts. Such as different forms of advertising, or messaging can drive specific actions, influencers and the content they produce will result in various types of engagement and activity. Influence for Brand Awareness You choose these influencers because they have large followings, a new target audience for your brand, or create beautiful content. But what we do know is that people who we may have not targeted now know about the business. You’ll also want to pay attention to how this influencer may tag others in their posts. The influencers you choose to drive specific campaigns must have an engaged following or else you won’t see much return from their posts. Following is less of a criteria for these influencers, but you’ll want to make sure the content they create is eye catching and that they can reflect the look and feel of your brand. A user who knows what they’re doing: Pay attention to what is being posted. A following that aligns with your target consumer: Influencer marketing won’t work unless your influencer’s audience is a match to your target consumer. Content that aligns with your brand’s image/message/aesthetic.
Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that fit your brand and target audience, another element to consider is the type of influence you’re looking for. In this post I’ll review 4 different influencer types and what kind of results you can expect from their posts.
Different influencers = different types of influence results.
Such as different forms of advertising, or messaging can drive specific actions, influencers and the content they produce will result in various types of engagement and activity. So just like you’d choose influencers based on your overall campaign goals, the content they produce for the campaign should be based on the type of buzz you are looking to build for your brand.
1. Influence for Brand Awareness
You choose these influencers because they have large followings, a new target audience for your brand, or create beautiful content. This influencer may not always post about your industry, but again this person is chosen purely to get new eyes on your brand. For example, a client my agency works with had a celebrity post about this particular business – did we see an immediate boost in followers? No. Why? The celebrity is not based anywhere near NYC so their followers weren’t as engaged. But what we do know is that people who we may have not targeted now know about the business.
2. Influence for Follower Growth
If you’re looking for follower growth you’ll want to choose an influencer who’s target audience or fan base, lines up with your target consumer. In the example above the influencer gave us brand visibility, but not too much on the follower side. Influencers who will drive follower traffic to your account are into products or services that align with yours (and will be local to your brick and mortar location)….
COMMENTS