7 Efficiency-Boosting Martech Tools & Platform Features B2B Marketers Need to Consider

7 Efficiency-Boosting Martech Tools & Platform Features B2B Marketers Need to Consider

Many have been steadily adding new tools and solutions to their martech stacks as the need arises to help streamline operations, automate the mundane, quickly gain new insights, track campaigns, and generate greater results. 3 Tools That Might Be Under Your Radar #1 – Nimble Today, 91% of organizations with over 10 employees have a CRM system. After integrating with your email, Nimble identifies the contacts that need to be entered into the CRM system and matches them with social profiles. You can also segment your customers in Nimble and send them customized email messages, increasing the effectiveness of your ABM campaigns and saving you time. * FeedOtter is a TopRank Marketing Client #3 – RivalIQ Competitive research is a routine task for any B2B marketer. You can’t just put out content for content’s sake, you need to make sure your content actually answers a customer question or solves a buyer’s pain point—something we often refer to as best-answer content. Image credit: BuzzSumo #2 – SEMRush’s Keyword Magic Tool SEMRush is easily one of our favorite search marketing tools here at TopRank Marketing. One such feature is the Keyword Magic Tool in their SEO Toolkit. The tool is one of our go-to resources for informing our SEO strategies or coming up with new content ideas, saving time and providing meaningful insights. Instead of having to search each individual keyword we could target, a single search in the Keyword Magic Tool will gather all of the related keywords, their monthly search volumes, their competition scores, and even filter them based on categories and questions.

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Back in 2011, roughly 150 marketing technology solutions were on the market. Today, the growth of this sector and it’s options are staggering. In fact, according to Scott Brinker, the mastermind behind the Chief Marketing Technologist Blog, the martech landscape has grown an impressive 27% in 2018 to include nearly 7,000 solutions.

Of course, B2B are rejoicing at the increased number of solutions at their disposal. Many have been steadily adding new tools and solutions to their martech stacks as the need arises to help streamline operations, automate the mundane, quickly gain new insights, track campaigns, and generate greater results.

In other words, these tools offer big efficiency gains, giving you the time, insights, or resources to make better marketing decisions.

But whether your martech stack seems sturdy or you’re actively on the hunt for new tools, you may not be keeping up with the latest and greatest tools that you have yet to tap into. Or perhaps you’re missing out on some of the great features that your current go-to tools offer.

So, to help you get the most out of your martech stack and add to its effectiveness, below we highlight a handful of martech tools and platform features that you maybe haven’t thought of or haven’t heard of to drive efficiency (that can drive better results).

3 Tools That Might Be Under Your Radar

#1 – Nimble

Today, 91% of organizations with over 10 employees have a CRM system. And for B2B companies, a CRM is often a basic essential. But are you leveraging it to execute account-based marketing (ABM) programs or build relationships with your audience over social? With traditional CRM systems, this becomes hard to do as there usually isn’t a social selling or marketing function.

Nimble, a social selling and marketing CRM provider that’s been improving and iterating on its product since 2009, promises to change that. After integrating with your email, Nimble identifies the contacts that need to be entered into the CRM system and matches them with social profiles. This enriches your contact information to much more than just a name, title, and email address.

In addition, this social integration allows you to track how your customers are interacting with your brand over social, as well as enables you to scour social networks for potential prospects. You can also segment your customers in Nimble and send them customized email messages, increasing the effectiveness of your ABM campaigns and saving you time.

Nimble Marketing Technology Tool

Image credit: Nimble

#2 – FeedOtter*

Content marketing is no longer a shiny new object. It’s core to B2B marketing strategies. In fact, Content Marketing Institute (CMI) stopped asking marketers whether or not they use it in their most recent research report.

But as a result of wide adoption, it’s a well-known fact that brands have content and lots of it—and cutting through the clutter and making meaningful connections with your audience can be a big pain point. This often requires a healthy, smart mix of email marketing campaigns, on-page optimization, social media amplification, paid social/search, and more.

FeedOtter has one of the easiest and most efficient ways to consistently get your content out there, and you don’t even have to think twice about it. Through an integration with your marketing automation platform (Pardot or Marketo), FeedOtter is able to automate RSS email and send it through your ESP or marketing automation software.

The tool takes your RSS content and curates it automatically into a beautiful, templated email campaign. And for a more customized approach, you can pick and choose which pieces of content you want to include in your emails to create a personalized blog digest or newsletter.

FeedOtter Marketing Tool

* FeedOtter is a TopRank Marketing Client

#3 – RivalIQ

Competitive research is a routine task for any B2B marketer. But knowing what your competitors are publishing, how they’re…

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