Tag: Martech
MarTech Conference Brings Out the Best in Marketing Tech
In returning from the MarTech conference in Boston, I have to share the great news with everyone: Marketing Technology is a legitimate and increasingl ...
The Real Value of Martech & Automation? The Humanization Potential, According to Liz Cope
Liz’s presentation was robust, detailing key technologies, processes, and the organizational structure she and her team have put in place to transform ...
7 Efficiency-Boosting Martech Tools & Platform Features B2B Marketers Need to Consider
Many have been steadily adding new tools and solutions to their martech stacks as the need arises to help streamline operations, automate the mundane, ...
Martech spending in 2018: What CIOs need to know
But as anyone who works in tech knows, sometimes the drive to automate everything results in an infrastructure so complex that you end up mired in too ...
How Cisco Merges Martech With Creative Content
Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Confer ...
The Martech Purchase Process: How Buyers Evaluate Vendors
The Martech Purchase Process: How Buyers Evaluate Vendors.
Prospective buyers of marketing technologies rank demos, test drives, and self-driven onlin ...
Email’s Little Secret: 18 Words to Fly or Die By
Author: Michael McCunney / Source: MarketingProfs
Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those w ...
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