In returning from the MarTech conference in Boston, I have to share the great news with everyone: Marketing Technology is a legitimate and increasingly recognized discipline! So what happened at the event, and what did we all learn? Here are my top three take-aways from the first MarTech conference: 1. It’s Time to Get Really Excited About Marketing Tech Innovation Seriously. This isn’t one of those times to say “ya, these technologies are cool and it’s a fun time to be a marketer.” The innovation happening in the marketing tech space is bold and inspiring, and it’s time to let your passion show through! The innovations happening in analytics, performance tracking, content optimization and customer insights are truly incredible. Importance of Marketing Automation, CRM and the ‘Lead Record of Record’ Once you have a single record of truth for a lead or a customer, the ROI on new marketing technologies can go through the roof. This is when you can start to realize the real potential of new marketing technologies that are fuelling funnel conversion, customer insights and marketing performance management. The audience was shell-shocked by the sheer number of marketing technology products now out there, but what struck a chord with me was the potential benefits of using many of these technologies together for exponential results. What did you learn at the MarTech conference and what surprised you?
In returning from the MarTech conference in Boston, I have to share the great news with everyone: Marketing Technology is a legitimate and increasingly recognized discipline! Yes, it’s true!! If you’re reading this, you likely already know that, but the MarTech show was a great place to see it in action and to validate just how far the industry has come. The event was a great opportunity to network with like-minded marketing technologists and revenue engineers that are redefining the role of marketing and finding creative new ways to blend art and science to find and convert prospects.
So what happened at the event, and what did we all learn?
Glad you asked! Here are my top three take-aways from the first MarTech conference:
1. It’s Time to Get Really Excited About Marketing Tech Innovation
Seriously. This isn’t one of those times to say “ya, these technologies are cool and it’s a fun time to be a marketer.” The innovation happening in the marketing tech space is bold and inspiring, and it’s time to let your passion show through!
I went from booth to booth learning about all the new solutions out there and I was really blown away, both as a marketer and a technology guy. The innovations happening in analytics, performance tracking, content optimization and customer insights are truly incredible. With the right mix of technologies, marketers can learn more than ever about the interests and intent of their prospective buyers as well as the relative performance of their different marketing investments. But what’s really key is that the latest generation of marketing technology is being built with…
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