Author: Armando Roggio / Source: Practical eCommerce In some organizations, content marketing team members have multiple tasks. Content w
Ecommerce businesses focused on content marketing have important tasks, from developing a content strategy to actually publishing content. Understanding those tasks will help you build your ecommerce content marketing team.
Useful, informative, and entertaining content has the power to change the way customers behave. It can help your business attract new shoppers, encourage shoppers to buy more, and protect your business from competitors.
The process of creating, publishing, and distributing content can be complicated. There are at least nine jobs or activities a content team will need to complete regularly.
At a small business, one or two people may do all of these jobs. A mid-sized or large ecommerce operation could have one or more folks in each position. You can also extend your team with freelancers or an agency.
9 Content Marketing Tasks
Content strategist. Your content strategist is your team leader. This person is primarily responsible for your company’s content strategy and setting content goals related to larger business goals.
If your business wants to attract new shoppers, it is this strategist who will define the direction your content will take to reach that goal. The strategist may choose the type of content you produce and the channels for which you produce it.
Content analyst. Master of the page view, the download, and conversion rate, your content analyst is responsible for connecting the dots between the content you produce and the goal it is supposed to achieve.
The analyst determines if the content strategy is working and makes suggestions to optimize the effort.
At a small ecommerce business, the strategy task and the analysis task could fall to the same person. A large operation might further segment analysis with individuals focused on specific channels.
Content project manager. The content project manager ensures each specific content tactic is executed on…
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