Get Creative: Using Snapchat in Social Media Marketing

What Is Snapchat? If you look at your Snapchat friends list, you may have noticed some interesting emojis next to the names of your connections. They must have something interesting to show. You have snapped this person every day, and they have snapped you back. If Snapchat seems like a good fit for your business, follow these corporate do’s and don’ts. As with other social media platforms, having fun and showing off your unique brand is important, but it’s also critical to stay on message and remember what your customers expect from you. As a fan of the HBO series, ‘Girls,’ I follow the show on Snapchat and saw these three interesting ways they used the app and why your business should do the same. Take the time to have fun and send your fans imaginative snaps. If you are looking for social media lessons for Snapchat, look no further than the GirlsHBO account. This profile is great for lessons in creativity, how to send weekly snaps and taking you behind the scenes of exclusive events.

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Your Business Needs a Social Media Marketing Strategy Right Now

One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have heard Snapchat coming up more often and seeming to get more popular by the minute. While this app was originally developed with teens in mind, it has taken off as a new tool for social media marketing; for that reason, it can be used to better your business and improve its online presence. Keep reading for more information on the app your business may just need to download.

What Is Snapchat?

Incorporate Snapchat into your social media marketing campaign to reach a new audience.

Snapchat is a social media messaging app created by two Stanford students with an interest in building cool stuff. It allows users to take photos and record video with the ability to add unique artistic aspects like text and drawing and use fun filters to look like a dog or they’re wearing glasses at the beach. Each photo message is referred to as a “snap” and each snap can be delivered to individuals on a friends list and will be shared for a predetermined amount of time (between 1-10 seconds) before being automatically deleted.

What Do Snapchat Icons Mean?

If you look at your Snapchat friends list, you may have noticed some interesting emojis next to the names of your connections. Here’s a list of the icons Snapchat uses and what they mean:

Gold Star — Someone has replayed this person’s snaps in the past 24 hours. They must have something interesting to show.

Yellow Heart — You are #1 best friends (BFs) with each other. You send the most snaps

Use this list as a guide to help you understand icons on Snapchat.

to this person, and they send the most snaps to you.

Red Heart — You have been #1 BFs with each other for two weeks straight.

Pink Hearts — You have been #1 BFs with each other for two months straight.

Baby — You just became friends with this person.

Face with Sunglasses — One of your best friends is one of their best friends. You send a lot of snaps to someone they also send a lot of snaps to.

Grimacing Face — Your #1 best friend is their #1 best friend. You send the most snaps to the same person that they do.

Smirking Face — You are one of their best friends …but they are not a best friend of yours. You don’t send them many snaps, but they send you a lot.

Smiling Face — Another best friend of yours. You send this person a lot of snaps. Not your #1 best friend, but they are up there.

Fire — You are on a Snapstreak! You have snapped this person every day, and they have snapped you back. Increases with number of consecutive days.

Hundred — 100 Day Snapstreak. The 100 emoji appears next to the fire when you snap back and forth…

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