Author: John Jantsch / Source: Duct Tape Marketing < All Articles Developing a marketing strategy for your business can be tough,
Developing a marketing strategy for your business can be tough, especially if you don’t know where to start or what to focus on. I’ve found that if I get stuck while putting together my own strategy, or a marketing strategy for clients, I just need to refer back to the four questions below to help guide the way. I hope they help you get started down the right path as well.
Why do you do what you do?
I know I’m not the first person in business to discuss the value of identifying why it is you do what you do, but here are my thoughts nonetheless.
When I talk about the “why,” I mean your personal “why.” How are you trying to change the world? What wrong are you trying to make right? What gaps are you filling?
It is so important to have an answer to this question because you’ll inevitably have your ups and downs in business. Your “why” will get you through the tough times, and motivate you through the good times. To get to your”why,” I believe you have to decide what you want to optimize your business for and then stick with that decision in everything you do.
I believe there are five points of optimization within your business that include:
- Profit
- Lifestyle
- Legacy
- Growth
- Authority
By optimizing these areas, you’ll find your “why.”
Who specifically are you best suited to serve?
We all know you can’t be everything to everyone, so stop trying. Don’t say yes to a business opportunity just because somebody will pay you. You have to get very clear and very narrow about who you can help.
Much has been…
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