Author: Rob Starr / Source: Small Business Trends Designed partially so small businesses and their marketing departments can compete with
Designed partially so small businesses and their marketing departments can compete with bigger budget firms and utilize the online and mobile space more effectively, the social media video sharing company Animoto has launched a square format for its Marketing Video Builder.
Animoto Square Video Format Targets Mobile News Feeds
The Animoto square video format enables marketers and small businesses to better utilize Facebook and Instagram with a technology designed to allow videos to stand out more on these platforms. Like the name suggests, square video is shot in a box format to bring the results in line with the best practices of leaders in the social media space like Facebook and Instagram. When it comes to increasingly important components like the mobile news feed, these square videos provide 78 percent more screen space than the other option, landscape videos.
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