50+ Video Marketing Stats that Prove You’re Doing it Right

50+ Video Marketing Stats that Prove You’re Doing it Right

50+ Video Marketing Stats that Prove You're Doing it Right. Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing! So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. There’s something for everyone here, so let’s dive in! Driving Buyer Intent & Conversions Prospects that view videos of a product are 85% more likely to buy – Internet Retailer (Tweet This) 51% of executives under 40 reported making a purchase decision after watching a video – Forbes (Tweet This) 50% of internet users look for videos related to a product or service before they visit a store – Google (Tweet This) 4 times as many consumers would rather watch a video about a product than read about it – Animoto (Tweet This) 1 in 4 consumers actually lose interest in a company if they don’t have video – Animoto (Tweet This) North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot (Tweet This) 96% of business-related videos take place on desktop browsers, and only 14% on mobile – Vidyard (Tweet This) The top 5% of videos retain an average of 77% of viewers to the last second – Vidyard (Tweet This) The average video retains 37% of viewers all the way to the last second – Vidyard (Tweet This) Videos under 90 seconds have an average retention rate of 53%. Videos over 30 minutes retain only 10% – Vidyard (Tweet This) Manufacturing and High Tech are the industries that publish the most new videos – Vidyard (Tweet This) 56% of videos published in the last year are less than 2 minutes long – Vidyard (Tweet This) The four most common video types for business are Explainers, Product Demos, How-Tos and Testimonials – Vidyard (Tweet This) Company websites and social media are the two most popular distribution channels for business video – Vidyard (Tweet This) The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix (Tweet This) Adding video to your site increases your chance of a front-page Google result by 50x – Forrester (Tweet This) Adding video to your social feeds means audiences are 10x more likely to engage and share your posts – Content Marketing Institute (Tweet This) More video content is uploaded every month to the web than cable television has created in the last 3 decades – Clickbank (Tweet This) 63% of marketers surveyed said that Facebook has the biggest impact for their social videos – Animoto (Tweet This) People spend 3x more time watching a Live video on Facebook than a video that is no longer live – Facebook (Tweet This) 67% of millennials agree that they can find a YouTube video on any topic they want to learn – Google (Tweet This) Open-to-reply rates have been seen to increase 8x in emails that contain a video – Vidyard (Tweet This) Including the word “video” in email subject lines can increase open rates by 19% – HighQ (Tweet This) Videos are six times more likely to be retweeted than photos, and three times more likely than GIFs – Twitter (Tweet This) Social video ads receive an average 1.84% click-through rate, higher than any other form of social advertising – Invesp (Tweet This) The average retention rate for personalized videos is 35% higher than for non-personalized videos – Vidyard (Tweet This) 75% of late-stage prospects that received a personalized videos became closed deals – SalesLoft (Tweet This) Personalized videos have a 16x increase in click-to-opens and a 4.5x increase in total/unique click-throughs – Vidyard (Tweet This) 35% of businesses are using intermediate or advanced analytics to measure video performance – Vidyard (Tweet This) Companies using increased video analytics are far more likely to be increasing budgets for video this year – Vidyard (Tweet This) Over 50% of marketing professionals world-wide name video as the type of content with the best ROI – Adobe (Tweet This) The average cost per marketing-generated lead is 19% lower for companies that are using video – Aberdeen (Tweet This) Video users grow company revenue 49% faster year-over-year than organizations without video – Aberdeen (Tweet This) Got a stat that we missed that you think the world should know? Let us know in the comments – just make sure you tell us the source!

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Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing!

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. There’s something for everyone here, so let’s dive in!

Driving Buyer Intent & Conversions

  • Prospects that view videos of a product are 85% more likely to buy – Internet Retailer (Tweet This)
  • 51% of executives under 40 reported making a purchase decision after watching a video – Forbes (Tweet This)
  • 50% of internet users look for videos related to a product or service before they visit a store – Google (Tweet This)
  • 4 times as many consumers would rather watch a video about a product than read about it – Animoto (Tweet This)
  • 1 in 4 consumers actually lose interest in a company if they don’t have video – Animoto (Tweet This)
  • North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot (Tweet This)
  • 96% of business-related videos take place on desktop browsers, and only 14% on mobile – Vidyard (Tweet This)
  • The top 5% of videos retain an average of 77% of viewers to the last second – Vidyard (Tweet This)
  • The average video retains 37% of viewers all the way to the last second – Vidyard (Tweet This)
  • Videos under 90 seconds have an average retention rate of 53%. Videos over 30 minutes retain only 10% – Vidyard (Tweet This)
  • Manufacturing and High Tech are the industries that publish the most new videos – Vidyard

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