Source: bookmarketingtools.com Welcome to the 142nd episode of The Author Hangout, a podcast designed to help authors, especially self-published an
Welcome to the 142nd episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!
In this episode, Shawn explores what it takes to make the perfect optin, to get people onto your mailing list. Nearly every guest on The Author Hangout has mentioned the importance of mailing lists, and the optin is the make or break moment for your mailing list.
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“There’s a number of ways in which you can create the perfect optin. You can create optins that tailor to the specific need or pain that the audience has, and if you can solve a problem that they have, that’s the optin that you want…