Let's say I'm a true beginner in the marketing industry, and I don't even have a firm grasp on what marketing is -- so I turn to Google, and I type in my question, "What is marketing?" With my question, I'm likely not looking for "marketing best practices" or "10 best marketing campaigns of 2018". A title, then, enables users to see what a web page's content is about -- and, equally importantly, tells search engines how it should rank the page. A website title, or title tag, is an HTML element that specifies the content of a web page. A website title is helpful for both users and search engines. A search engine knows the title of a web page by finding a title tag in the code -- for instance, on "What Is Marketing? When the user needs to return to your web page, she can find the correct tab via your page's title: Now that we've covered why website titles matter, here are a few best practices when it comes to creating a good title tag: Keep it short, ideally under 60 characters Don't use caps Don't overdo keywords in the title -- for instance, don't title your piece, "What Is Marketing? Website title examples 10 Best Nike Sneakers in 2019 [Buying Guide] Top 15 Ad Campaigns of the 21st Century - Advertising Age The Ultimate Guide to Instagram Hashtags for 2019 34 Essential Things to Know Before You Visit China - Y Travel Blog A Novel Way to Boost Client Satisfaction - Harvard Business Review SEO Is Back. Thank God. - New York Magazine Reflecting on My Failure to Build a Billion-Dollar Company - Medium 1.
To consider what a title tag is, and why it matters for SEO, let’s start with an example.
Let’s say I’m a true beginner in the marketing industry, and I don’t even have a firm grasp on what marketing is — so I turn to Google, and I type in my question, “What is marketing?”
With my question, I’m likely not looking for “marketing best practices” or “10 best marketing campaigns of 2018”. Sure, both of those titles have my keyword “marketing” in them, but they won’t answer my direct question.
So Google, understanding my intent, serves me this:
While HubSpot’s “What Is Marketing? [FAQ]” piece needs to be compelling — and follow other SEO tactics — to land on page one of Google, it will never reach its desired audience with the wrong title.
A title, then, enables users to see what a web page’s content is about — and, equally importantly, tells search engines how it should rank the page.
What is a website title?
A website title, or title tag, is an HTML element that specifies the content of a web page. A website title is helpful for both users and search engines. An internet user needs a website title so they can see an accurate and concise description of a page’s content before clicking on a link in the SERPs. Alternatively, search engines need to determine the relevancy of a web page, so it can surface the content as a result for the correct search query.