Tag: Harvard Business Review
Digital Marketing News: Google’s Demographic Targets, People Analytics, Pinterest’s Carousel Ads, & the Psychology of Social Sharing
The Importance of Listening to Customers [Infographic] How customer interactions affect your bottom line, why they leave, and the important of listeni ...
Retain the Shopify Customers You Attract this Peak Shopping Season
The average conversion rate of ecommerce sites stands at just under 3 percent.
Whether the customer is talking to a real person or a bot, live chat to ...
Retain the Shopify Customers You Attract this Peak Shopping Season
The average conversion rate of ecommerce sites stands at just under 3 percent.
Whether the customer is talking to a real person or a bot, live chat to ...
Marketing Has a Best Practices Problem
It’s a gap between the work we aspire to do … and the work we’re actually doing; the results we’d like to see … and the results we’re really seeing.
S ...
Find the Right Brand Voice With These 5 Brainstorming Exercises
Brands love to talk about voice, but a lot of them end up sounding the same.
But how do you know where to start?
AirBnB might choose a 30-something ce ...
You’ve Listened to Your Gut, Now Answer These 4 Practical Questions About the Product You Think Is so Great
"There will always be a way to make something work better.” Having many ideas, seeing ideas from a third perspective and having an adaptive mindset an ...
After Losing a $21,000 Deal, Here’s What I Changed in My Email Follow-ups
Although you might be the greatest chef of all time, you might not be able to give the person food at that point.
What happens when you meet with a pr ...
5 Reasons to Stop Posting Hype on Social Media
In hopes of attracting fans, these influencers like to use hype and fake followers, and for a long time it helped bring in sucker customers.
The hype, ...
Are You Ready to Hire Quality for Your Content Team?
Are You Ready to Hire Quality for Your Content Team?.
Many companies just aren’t ready to hire quality.
To gauge employer readiness – and to ensure th ...
How to Get Your Posts Published on Major Websites: An Interview with Dorie Clark
How to Get Your Posts Published on Major Websites: An Interview with Dorie Clark.
The first part of my interview is about the ladder strategy and the ...