How to Craft a Successful Social Media Strategy for 2017

How to Craft a Successful Social Media Strategy for 2017

How to Craft a Successful Social Media Strategy for 2017. Here’s what you need to do to create a successful social media strategy for 2017: Always Start with Clear Goals Whether you are looking at 2017 or 3017 (assuming social media is still a thing), you always need to start by establishing clear goals before you can create a strategy. Do you want to increase your followers? Within your goals, you will also need to identify a goal audience, or target audience. You need to be as clear as possible here, too, including all the information you can about the type of person you want to reach on social media. Share a variety of formats, such as written content, links to articles, photos, videos, memes, gifs, cartoons, comics and more. Sharing a variety of content types and formats will help you reach people who have different learning styles, who prefer different content types, and who just don’t always have the time to engage with certain types of content. Make sure you include plenty of this kind of content. Mobile is far more popular among social media users. Make sure that budget is dedicated to social media and you aren’t dipping into it to pay for other things.

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How-to-Craft-a-Successful-Social-Media-Strategy-for-2017
The social media landscape changes so frequently that as soon as you think you have mastered one platform, a new one pops up that you have to learn from scratch.

In just the past few years, we’ve seen the rise and growth of numerous social media platforms. We’ve also seen significant changes to the old-reliables, such as the introduction of Facebook Live, the throttling of the Facebook news feed, and the expansion of character limits on Twitter (though with restrictions).

If you want to stay ahead of the competition and continue attracting followers and encouraging user engagement on social media, you need to stay aware of these changes and adapt as needed.

Here’s what you need to do to create a successful social media strategy for 2017:

Always Start with Clear Goals

Whether you are looking at 2017 or 3017 (assuming social media is still a thing), you always need to start by establishing clear goals before you can create a strategy.

Otherwise, how do you know it’s successful?

Be as specific as possible when defining your goals for your campaign. Do you want to increase your followers? If so, you need to say by how much and by when. For example, you can set a goal to increase your followers by 50 percent within six months.

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If you want to increase engagement, you need to state how you will measure engagement, such as in the number of likes, the number of shares, or the number of mentions.

Other goals can include increasing conversions from social media, increasing sales, or increasing ad revenue.

Within your goals, you will also need to identify a goal audience, or target audience. You need to be as clear as possible here, too, including all the information you can about the type of person you want…

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