Social Media Marketing for Small Businesses: An Interview with Maggie Harris. The following social media marketing industry interview is with Maggie Harris, Social Media Director at Lott Oil and Director of Membership Experience at the Natchitoches Area Chamber of Commerce as well as the Editor-in-Chief for Argus Literary Magazine. Andrew: Do you think that Social Media Marketing is useful for small businesses? Maggie: Social Media Marketing is essential for small businesses. Consequently, for small businesses, making and maintaining connections with customers is imperative. Recently, several articles have caught my attention with headlines about informing businesses how to best use SnapChat. Andrew: Do you think social media marketing is a useful tool for attracting leads and providing customer service? Most people simply read the reviews of a business on Facebook or Yelp. Andrew: Do you have any advice on how small businesses can better leverage social media? Maggie: There are various resources out there for the small business owner who is new to the world of “hashtags and posts”.
The following social media marketing industry interview is with Maggie Harris, Social Media Director at Lott Oil and Director of Membership Experience at the Natchitoches Area Chamber of Commerce as well as the Editor-in-Chief for Argus Literary Magazine.
Andrew: Do you think that Social Media Marketing is useful for small businesses? Why or why not?
Maggie: Social Media Marketing is essential for small businesses. Often small businesses have to overcome more challenges to establish and maintain a strong brand image than large companies do. Consequently, for small businesses, making and maintaining connections with customers is imperative. Social media marketing allows businesses to connect with their customers on a more personal level than traditional forms of marketing. For example, on Facebook and Yelp, one can respond to reviews and comments made by customers the second they are posted. Also, businesses can interact with their customers by tagging them in posts. People like people, and when someone see that the owner of the company personally responded to their inquiry, that means a lot.
Andrew: I certainly agree, the interaction is key! Have you noticed any noteworthy trends in social media marketing in recent years as it pertains to business and what are they?
Maggie: The difficulty in keeping up with social media is that it…
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