Digital Marketing News: LinkedIn’s Live Video, CMI’s New Content Marketing Agency Report, Google on SEO, & Reddit’s $3B Valuation

Digital Marketing News: LinkedIn’s Live Video, CMI’s New Content Marketing Agency Report, Google on SEO, & Reddit’s $3B Valuation

[New Research] Agency content marketing statistics and budgeting trends for 2019 are examined in a new report from the Content Marketing Institute and MarketingProfs, with the release of the new “Agency Content Marketing 2019: Benchmarks, Budgets, and Trends” survey. Content Marketing Institute LinkedIn debuts LinkedIn Live, a new live video broadcast service LinkedIn (client) has began launching a live video feature, LinkedIn Live, to build on the success of its standard video offerings which are already the fastest-growing format on the platform, the firm has announced. TechCrunch In-app ad spend grows but KPIs slow to catch up, study finds Advertisers are spending 45 percent of their budgets on mobile formats, and 92 percent of firms expect to see those budgets expand during the next year, two of the take-aways from a new joint survey from Forrester and PubMatic. eMarketer Businesses can now respond to Instagram messages from Facebook, starting in the U.S. and Brazil Digital advertisers will soon be able to view and respond to Instagram customer messages from their Facebook page inbox, Facebook announced recently in a move aimed at greater integration between its family of services. MarTech Today Google’s Gary Illyes Urges SEOs to Stick to the Basics Google webmaster trends analyst Gary Illyes took to a Reddit ask-me-anything (AMA) forum to reinforce the notion that SEO practitioners would be well served going back to their roots and returning to some of the fundamental basic tenets of good optimization practices, among other take-aways the AMA revealed. Search Engine Journal Here’s What We Learned From 50 of the Most Popular Blogs Some of the elements that help make a blog popular were examined in a new study which looked at 50 leading blogs, offering a number of helpful insights applicable to digital marketers working in all sectors. CNBC A lighthearted look at brand social purpose by Marketoonist Tom Fishburne — Marketoonist This guy founded Atari and Chuck E. Cheese. Now he’s making Alexa games — CNET 54 Marketers Share [Data] — Atomic Reach Do you have your own favorite new content marketing or influencer marketing news items for the week?

Storytelling Is Not a Strategy
Why 2017 Must Be the Year of Content Marketing
How 6 Brands Stand Out and Get Results from Content Marketing
2019 February 15 CMI Report Chart

Do Agencies Practice the Content Marketing They Preach? [New Research]
Agency content marketing statistics and budgeting trends for 2019 are examined in a new report from the Content Marketing Institute and MarketingProfs, with the release of the new “Agency Content Marketing 2019: Benchmarks, Budgets, and Trends” survey. Content Marketing Institute

LinkedIn debuts LinkedIn Live, a new live video broadcast service
LinkedIn (client) has began launching a live video feature, LinkedIn Live, to build on the success of its standard video offerings which are already the fastest-growing format on the platform, the firm has announced. TechCrunch

In-app ad spend grows but KPIs slow to catch up, study finds
Advertisers are spending 45 percent of their budgets on mobile formats, and 92 percent of firms expect to see those budgets expand during the next year, two of the take-aways from a new joint survey from Forrester and PubMatic. The Drum

Influencer Study Puts Email Last In ROI
Email marketing was the poorest performing category for return on investment (ROI) success according to new influencer marketing study data, with 2 percent, while influencer marketing topped the performance list at 35.3 percent, one of several insights in the study relevant to digital marketers. MediaPost

B2Bs Leverage Programmatic to Target Specific Accounts
Some 63 percent of global B2B marketers are buying or selling programmatically, and 41 percent expect 2019 to see them increase spending, according to recently-released research data from Dun & Bradstreet. eMarketer

Businesses can now respond to Instagram messages from Facebook, starting in the U.S. and Brazil
Digital advertisers will soon be able to view and respond to Instagram customer messages from their Facebook page inbox, Facebook announced recently in a move aimed at greater integration between its family of services….

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