Tag: Content Marketing Institute
Do What Most Content Marketers Don’t and Get Better Results
By implementing these four tactics (i.e., documented content mission statement, publishing original research, implementing influencer marketing, and w ...
B2B Content Marketers, Here Are Your New Year’s Resolutions for 2019
Too often with New Year’s resolutions, we set ourselves up to fail.
And every year, we’re all stunned by how few say “yes.” (The 2018 study showed tha ...
B2B Content Marketers, Here Are Your New Year’s Resolutions for 2019
Too often with New Year’s resolutions, we set ourselves up to fail.
And every year, we’re all stunned by how few say “yes.” (The 2018 study showed tha ...
Joe Pulizzi Shares What it Takes to be a Content Brand at #Pubcon Pro
So, who better to learn about content marketing from than Joe Pulizzi — the Founder of Content Marketing Institute — when it comes to turning your con ...
How Data Insights Can Lead Your B2B Content Marketing Strategy
Then make sure your goals and benchmarks are included in your documented content marketing strategy.
Get started on defining your target audience(s) b ...
2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
To nurture their audiences, B2B content marketers are using primarily email (87%) and providing educational content (77%) to the audience.
That last f ...
The Secret Weapon Marketing Needs to Share with Sales
Of aligned teams, 57% practice account-based marketing (ABM), a methodology that puts the two teams in close quarters and demands constant collaborati ...
2019 B2B Content Marketing Trends: The 10 Biggest Opportunities for Marketers1
For content marketers, each year’s publication of the B2B Content Marketing Benchmarks, Budgets and Trends Report should be truly exciting.
10 Big Opp ...
Stop Gambling with Your Marketing and Go Pro with Tips from Ten Pubcon Pro Speakers
There are far too many marketing campaigns being implemented simply because “that’s how we’ve always done it”, as a reaction to the competition and as ...
5 Lessons Businesses Can Learn From Top Solo Bloggers About Generating Influence
Whether you are a business trying to create thought leadership and build influence through blogging or a solo blogger looking to learn from the best, ...