Of aligned teams, 57% practice account-based marketing (ABM), a methodology that puts the two teams in close quarters and demands constant collaboration. Marketing and sales teams aren’t sharing tools and tactics with one another and their silence can cost a company dearly. Marketing teams understand the power of video Video is the breakout marketing channel of the decade, but far more marketers use it than sales teams. At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR). Video is a powerful full-funnel strategy Miovision, a provider of traffic data for smart cities, discovered this almost by accident after the marketing team began using video as a tool for standing out, according to Matt Trushinski, Director of Marketing at Miovision. So to get the most out of every campaign, we have to genuinely connect with our target audience and quickly convince them.” – Matt Trushinski, Miovision] Once Miovision’s marketing team began to drive pipeline with video, it noticed the customer success team was experimenting with video as well. Better data throughout the funnel led to a better strategy. Everywhere companies adopt video throughout the funnel, they see increasing pipeline, conversions, and retention. Marketers, it’s time— share your video secret with sales! Attach Log in with or sign up with Disqus or pick a name Disqus is a discussion network Disqus never moderates or censors.
It’s hard to know whether the unending hailstorm of sales and marketing alignment articles over the past few years is a cause or consequence, but the great thaw is here: Marketing and Sales are finally cooperating!
Nearly half (46%) of companies report their teams are highly aligned, according to a study from the Content Marketing Institute and LinkedIn—the highest level yet. Of aligned teams, 57% practice account-based marketing (ABM), a methodology that puts the two teams in close quarters and demands constant collaboration.
Things are looking good.
Except, old habits die hard. Marketing and sales teams aren’t sharing tools and tactics with one another and their silence can cost a company dearly.
Marketing teams understand the power of video
Video is the breakout marketing channel of the decade, but far more marketers use it than sales teams. Despite it being the inbox-busting weapon of choice for 87% of marketers, only 33% of sales teams say they use it consistently.
That’s like Captain Kirk not telling Spock he discovered a faster spaceship. Or Thelma not telling Louise she bought a bazooka, it doesn’t make much sense.
When salespeople use video, the results are dramatic. At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR).
Any marketing organization measured on revenue that isn’t promoting the use of video to its sales team is leaving money on the table.
Video is a powerful full-funnel strategy
Miovision, a provider of traffic data for smart cities, discovered this almost by accident after the marketing team began using video as a tool for standing out, according to Matt Trushinski, Director of Marketing at Miovision.
“There are a finite number of municipalities and cities in the world,” Matt told Vidyard. “And within that world, people have limited time and attention. Their inboxes are crowded. So to get the most out of every campaign, we have to genuinely connect with our target audience and quickly convince them.”
[Callout box: “People have limited time and attention. Their inboxes are crowded. So to get the most out of every campaign, we have to genuinely connect with our target audience and quickly convince them.” – Matt Trushinski, Miovision]
Once Miovision’s marketing team began to drive pipeline with video, it noticed the customer success team was experimenting with video as well. They collaborated to better share, store, and analyze their videos.
When…
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