Tag: Content Marketing Institute
Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold
But why should B2B marketers consider adding interactive content to their mix?
#1 – Interactive content is more engaging than static content—for the l ...
Invisible Content Syndrome and the Content Promotion Tactics to Cure It
According to Digiday, likes and shares on LinkedIn are up more than 60% year-on-year, and LinkedIn tops just about every list including the B2B Conten ...
Do You Stink at Ecommerce Content Marketing? Find Inspiration in These 6 Big-Name Brands.
The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas.
It would seem, in fact, that ...
Recognizing Excellence in the CMWorld Community
Since starting at CMI, our community has grown.
That’s why CMI and VP of Marketing Cathy McPhillips established the CMWorld Community Champion Award.
...
Getting the Most Out of In-Person Events: A #CMWorld Twitter Chat with Cathy McPhillips and Mike Myers
Below is a brief look at our recent Twitter chat with Cathy and Mike.
If you’d like to see a complete list of questions and responses, head over to ou ...
The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019
Content Marketing World 2018 will be here before you know it.
Readers of our blog know we have a long history with the conference starting at the begi ...
Discover the Real Value of the E Word (and How to Embrace It)
At a recent content marketing event, one speaker used the E word 335,000 times in a 45-minute breakout session.
What is engagement?
How-to videos occu ...
Why Your Small Business Should Have a Content Marketing Strategy
The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company or product and determine whether it fits ...
How to Enhance Your Content by Building Infographics with These 12 Tools
The Easel.ly website features an easy to follow guide on how to create content on their platform.
The platform makes it easy to create custom infograp ...
Why Marketers Should Unplug More Often: A #CMWorld Twitter Chat with Joe Pulizzi
But Joe did it.
So I was giddy when Joe agreed to log back on to join the #CMWorld Twitter chat this week.
In our technology-driven industry, is it po ...