The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019

The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019

Content Marketing World 2018 will be here before you know it. Readers of our blog know we have a long history with the conference starting at the beginning with 8 years of speaking and attending plus 6 years of partnering with Content Marketing Institute to develop speaker/influencer content marketing campaigns, aka “conference ebooks”, to help promote the event. List Methodology: For this list we use the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the current year’s Content Marketing World conference using a number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, and the size of their networks. People always thank me for including them in these lists and there’s no thanks to be given other than to the people who worked hard sharing useful content about content marketing to their social channels, in blogs, in videos and online in general. Thanks goes to ALL of the people who are actively sharing knowledge about content marketing by engaging and helping others with opinions, insights and expertise on the social web. This list is just the beginning of understanding all of the top experts and influencers around the topic of content marketing. Erika Heald @SFerika Marketing Consultant, Erika Heald Consulting Presenting: Your Lack of Social Media Guidelines is Killing Your Employee Brand Advocacy Pam Didner @PamDidner B2B Marketing Consultant & Speaker, Relentless Pursuit Presenting: 5 Creative Ways Marketers Can Enable Their Sales Teams Presenting: Create A Scalable Global Content Marketing Strategy in 7 Steps Carla Johnson @CarlaJohnson Chief Innovator, Type A Communications Presenting: The Innovation Factory Kelly Hungerford @KDHungerford Digital Strategy & Marketing Operations Consultant, Sunstar Europe SA Presenting: Transforming Teams: How to Transition Traditional Marketers into Content Marketers Michael Brenner @BrennerMichael CEO, Marketing Insider Group Presenting: How to Create a Documented Content Marketing Strategy, Start Showing Your Content Marketing ROI Today Lee Odden @leeodden CEO, TopRank Marketing Presenting: Rocket Science Simplified: How to Optimize, Socialize and Publicize B2B Content Presenting: The Confluence Equation: How Content and Influencers Drive B2B Marketing Success Ian Cleary @IanCleary Founder, OutreachPlus & RazorSocial Presenting: A Content Promotion Framework with Actionable Tips to Optimize Results from your Content Marketing Presenting: Content Optimization and Distribution Strategies Michael Gass @michaelgass Owner, Fuel Lines Business Development, LLC Presenting: Agency Workshop: A New Approach to New Business, Heidi Cohen @heidicohen Chief Content Officer, Actionable Marketing Guide Presenting: The Secret 3 Steps For Content Amplification And Distribution Success Christopher Penn @cspenn Co-Founder and Chief Innovator, BrainTrust Insights Presenting: How To Use AI To Boost Your Content Marketing Impact Presenting: How to Use Artificial Intelligence to Build and Optimize Content Bernie Borges @bernieborges Co-Founder and Chief Marketing Officer, Vengreso Presenting: 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic Andrew Pickering @AndrewAndPete Co-Founder, Andrew and Pete Presenting: The Competitive Edge: How to Create a Unique Content Spin in a World of Copycats Melanie Deziel @mdeziel Founder, StoryFuel Presenting: Think Like A Journalist: The 5 Keys To Compelling Content John Jantsch @ducttape President, Duct Tape Marketing Presenting: How to Grow a Highly Profitable Agency Without Adding Overhead Robert Rose @Robert_Rose Chief Troublemaker, The Content Advisory Presenting: Welcome to Content Marketing World 2018 Andrew Davis @DrewDavisHere Keynote Speaker & Best-selling Author, Monumental Shift Presenting: Video Marketing Makeover – Transforming boring case studies and testimonials into stories that inspire action Presenting: Curiosity Factor: The psychological phenomenon creative content marketers employ to earn and own attention in a noisy world Viveka Von Rosen @LinkedInExpert Co-founder & Chief Visibility Officer, Vengreso Presenting: 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic Douglas Burdett @MarketingBook Host, The Marketing Book Podcast Presenting: Industrial Manufacturing Lab: Applying Content Marketing Best Practices to the Challenging Audience of Engineers Andy Crestodina @crestodina Co-Founder and Chief Marketing Officer, Orbit Media Studios Presenting: Complete Search Optimization: SEO Master Class, Content Strategy and SEO for B2B Lead Generation Matt Heinz @HeinzMarketing President, Heinz Marketing Inc Presenting: Sales Content That Sells: A Proven Approach To Sales Enablement Success Ann Handley @MarketingProfs Chief Content Officer, MarketingProfs Presenting: An Important Keynote by Ann Handley, The Long Tales: How Longform Content Beats Snaps, Tweets & Chatbots All Day Every Day Jay Baer @jaybaer Founder, Convince & Convert Presenting: Talk Triggers: How Killer Content Creates Conversation and Clones Customers Jesper Laursen @jesperlaursen Founder and CEO, Native Advertising Institute Presenting: 5 killer cases: how to grow your audience with native advertising Cathy McPhillips @cmcphillips Vice President of Marketing, Content Marketing Institute Presenting: Getting the Most From CMWorld 2018 Joe Lazauskas @JoeLazauskas Head of Content Strategy, Executive Editor, Contently Presenting: Stories for the Win: The Hidden Neuroscience of Content Marketing Presenting: Why Great Stories Make Our Brains Want to Buy John Hall @johnhall Keynote Speaker, www.johnhallspeaking.com Presenting: Influencer Marketing and PR Workshop Presenting: Relationship Building That’s Vital to Make Your Content Marketing Thrive Berrak Sarikaya @BerrakBiz Sr. Social Media Manager, Yesler Presenting: Lean Content Marketing for Startups Stephan Spencer @sspencer Founder, Science of SEO Presenting: The Most Common SEO Mistakes in Demand Generation Campaigns Michele Linn @michelelinn Co-Founder and Chief Strategy Officer, Mantis Research Presenting: The Unsung Hero of Content Marketing: Original Research Drew McLellan @DrewMcLellan Top Dog, Agency Management Institute Presenting: The Agency Edge 2018: When, What — and Why — Clients Outsource to Agencies Mitch Joel @mitchjoel Founder, Six Pixels Group Presenting: The Long Tales: How Longform Content Beats Snaps, Tweets & Chatbots All Day Every Day Cassio Politi @tractoBR Consultor de content marketing, Comunique-se Group Presenting: How to Hold an Online Event that Generates Real Results Andrea Fryrear @AndreaFryrear President and Lead Trainer, AgileSherpas Presenting: Going with the Flow: Adapting Scrum Practices for Marketing Garrett Moon @garrett_moon CEO & Co-Founder, CoSchedule Presenting: Got Leads? How to Find the Hidden Gems Within Your Content Audit Albert Jan Huisman @AJHuisman Founder, Y Content Presenting: How to Turn Highly Billable Professionals into Extremely Productive Content Marketing Rock Stars that get Bottom-Line Results Presenting: The Content Marketing Diamond Model for Small Businesses and Entrepreneurs Maureen Jann @SuperDeluxeMo Managing Director, SuperDeluxe Marketing Presenting: Bringing Home the Bacon: Cultivating Thought Leaders to Break Down Trust Barriers with Prospects Presenting: The Content Marketing Diamond Model for Small Businesses and Entrepreneurs Stephanie Stahl @EditorStahl General Manager, Content Marketing Institute, UBM Presenting: Welcome to Content Marketing World 2018 Ahava Leibtag @ahaval President, Aha Media Group Presenting: The Top 7 Writing Secrets of Hit-Making Songwriters”, CMWorld Cleveland Clinic Health Summit Shafqat Islam @shafqatislam Cofounder & CEO, NewsCred Presenting: The other side of performance – operational efficiency: How to build, measure, and optimize high-performing teams that deliver high-performing content Doug Kessler @dougkessler Creative Director & Co-Founder, Velocity Partners Presenting: The elephant in a nutshell: We need to talk about metaphors in marketing. As with any lists, there are many people that I would love to see included that were not. Both Ashley Zeckman and I will be presenting at Content Marketing World on the topic.

How A Best Answer Content Strategy Drives B2B Marketing Results
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Content Marketing Influencers 2018

Content Marketing World 2018 will be here before you know it. The largest content marketing conference in the world brings together an incredible cornucopia of talent, curiosity, knowledge and aspirations for success. Marketers from all over the world come to Cleveland, Ohio for this event of epic proportions.

Readers of our blog know we have a long history with the conference starting at the beginning with 8 years of speaking and attending plus 6 years of partnering with Content Marketing Institute to develop speaker/influencer content marketing campaigns, aka “conference ebooks”, to help promote the event.

Another tradition that has recently been imitated but hardly duplicated, is something we started several years ago: sort through the 200 or more speakers and publish a ranked list of content marketing experts according to their social influence.

List Methodology: For this list we use the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the current year’s Content Marketing World conference using a number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, and the size of their networks. Online data is pulled from blogs, Twitter, Facebook, YouTube, Instagram, SlideShare, Flickr and several other platforms.

Of course the topic in question is: “content marketing”. Everyone included on this list is a) a speaker at CMWorld 2018, b) ranked in the top 50 for “content marketing” according to relevance, resonance, reach and audience metrics.

CMWorld 2018 Influencer network

People always thank me for including them in these lists and there’s no thanks to be given other than to the people who worked hard sharing useful content about content marketing to their social channels, in blogs, in videos and online in general.

Thanks goes to ALL of the people who are actively sharing knowledge about content marketing by engaging and helping others with opinions, insights and expertise on the social web. This list is just the beginning of understanding all of the top experts and influencers around the topic of content marketing.

In this year’s list there are many familiar faces and some that are new. I hope you find new and inspiring content marketing experts to follow through the rest of this year and into 2019.

50 Content Marketing Influencers Speaking at CMWorld 2018

Erika Heald

BIG congratulations to Erika Heald for the top spot and to the other 3 women in the top spots: Pam Didner, Carla Johnson and Kelly Hungerford.

Ann Handley

Congrats AGAIN to Ann Handley for being the Most Engaging Content Marketing Influencer out of this year’s group of speakers, based on Traackr’s analysis.

Erika Heald @SFerika
Marketing Consultant, Erika Heald Consulting
Presenting: Your Lack of Social Media Guidelines is Killing Your Employee Brand Advocacy

Pam Didner @PamDidner
B2B Marketing Consultant & Speaker, Relentless Pursuit
Presenting: 5 Creative Ways Marketers Can Enable Their Sales Teams
Presenting: Create A Scalable Global Content Marketing Strategy in 7 Steps

Carla Johnson @CarlaJohnson
Chief Innovator, Type A Communications
Presenting: The Innovation Factory

Kelly Hungerford @KDHungerford
Digital Strategy & Marketing Operations Consultant, Sunstar Europe SA
Presenting: Transforming Teams: How to Transition Traditional Marketers into Content Marketers

Michael Brenner @BrennerMichael
CEO, Marketing Insider Group
Presenting: How to Create a Documented Content Marketing Strategy, Start Showing Your Content Marketing ROI Today

Lee Odden @leeodden
CEO, TopRank Marketing
Presenting: Rocket Science Simplified: How to Optimize, Socialize and Publicize B2B Content
Presenting: The Confluence Equation: How Content and Influencers Drive B2B Marketing Success

Ian Cleary @IanCleary
Founder, OutreachPlus & RazorSocial
Presenting: A Content Promotion Framework with Actionable Tips to Optimize Results from your Content Marketing
Presenting: Content Optimization and Distribution Strategies

Michael Gass @michaelgass
Owner, Fuel Lines Business Development, LLC
Presenting: Agency Workshop: A New Approach to New Business,

Heidi Cohen @heidicohen
Chief Content Officer, Actionable Marketing Guide
Presenting: The Secret 3 Steps For Content Amplification And Distribution Success

Christopher Penn @cspenn
Co-Founder and Chief Innovator, BrainTrust Insights
Presenting: How To Use AI To Boost Your Content Marketing Impact
Presenting: How to Use Artificial Intelligence to Build and Optimize Content

Bernie Borges @bernieborges
Co-Founder and Chief Marketing Officer, Vengreso
Presenting: 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic

Andrew Pickering @AndrewAndPete
Co-Founder, Andrew and Pete
Presenting: The Competitive Edge: How to Create a Unique Content Spin in a World of Copycats

Melanie Deziel

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