5 Unconventional Black Friday Marketing Tactics, for Ecommerce

5 Unconventional Black Friday Marketing Tactics, for Ecommerce

If the last few years are an indication, something like 150 million Americans will shop on Black Friday or Cyber Monday. To promote your ecommerce business, start with tried and true online fundamentals, such as pay-per-click ads, good search engine optimization, and email. What follows are five Black Friday and Cyber Monday ecommerce marketing tactics you may not have thought of. Put Products on Amazon If your retail business is not already selling in the Amazon marketplace, you need to start. But the marketplace also represents a significant opportunity, especially around Black Friday and Cyber Monday. Buy Live Reads on the Radio In radio broadcasting, a live read is when a disc jockey (radio personality) reads an advertiser’s message live on the air. Choose a market with an abundance of potential customers that is within one shipping zone of your ecommerce fulfillment warehouse. This could be helpful if your business plans to offer free shipping as a Black Friday or Cyber Monday incentive. As with the radio live reads, focus your company’s direct mail efforts on markets you can easily serve from your fulfillment warehouse. Reddit may be a good way to reach Black Friday and Cyber Monday deal seekers.

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The competition for Black Friday and Cyber Monday sales is stiff. Online sellers — from the smallest garaged-based startup right up through Amazon — are sending email messages, buying pay-per-click ads, and posting banners. But there are still some things your business can do to stand out or at least keep up.

If the last few years are an indication, something like 150 million Americans will shop on Black Friday or Cyber Monday. Collectively, they will spend billions of dollars on presents for friends, family members, and even themselves.

To promote your ecommerce business, start with tried and true online fundamentals, such as pay-per-click ads, good search engine optimization, and email.

Black Friday and Cyber Monday are two of the most important days for retail sales in the United States. Your ecommerce business will likely want to focus on PPC ads and email as your primary marketing vehicles, but there still may be some tactics you haven't thought of.
Black Friday and Cyber Monday are two of the most important days for retail sales in the United States. Your ecommerce business will likely want to focus on PPC ads and email as your primary marketing vehicles, but there still may be some tactics you haven’t thought of.

If your business has these marketing fundamentals well in hand, consider doing something a little outside of the ecommerce marketing box. What follows are five Black Friday and Cyber Monday ecommerce marketing tactics you may not have thought of.

1. Put Products on Amazon

If your retail business is not already selling in the Amazon marketplace, you need to start. Spend an afternoon listing your top 20 products so they will be up and ready for Thanksgiving weekend sales.

If you need more convincing, in September 2016, Recode reported that 54 percent of some 2,000 respondents to a shopping behavior survey started product searches on Amazon rather than on search engines like Google.

If this is true of online shoppers generally, Amazon may be more important than Google and Bing combined for making ecommerce sales.

There are certainly challenges to finding success selling in the Amazon marketplace. Your business will have to compete on price and Amazon charges fees, so margins can be relatively thin. But the marketplace also represents a significant opportunity,…

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