Of course, it can be difficult to get noticed on Cyber Monday with so many knockout deals offered by big-box stores. That's why your online store needs to stand out among the crowd and find a way to attract droves of shoppers to your site and convince them to buy while they’re there. Create a cyber-exclusive, one-day deal. Offering 15 percent off to shoppers during Cyber Monday simply will not do the trick. Fifty percent is a lot to give away for many companies but it’s only for this one special day and it can drive a ton of sales. Related: $6 Billion in 2 Days: Black Friday and Cyber Monday by the Numbers Showcase different products hourly. Accordingly, you have to entice users to keep coming back to your site by showcasing different products and sales every hour or two. Increase people's sense urgency, with countdowns. If you want to boost sales this Cyber Monday and get more email subscribers, create a newsletter-exclusive offer. So, instead of letting all those shoppers leave your site without buying this Cyber Monday, combat abandoned carts by enticing those consumers to return to your shop and complete their orders.
Your goal should be to make your deals too good to resist. Is 50 percent off too high? Probably. But some companies have found it works.
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Last year, online transactions on Cyber Monday reached a record $6.59 billion, according to Adobe Insights — and that biggest day for online shopping is right around the corner. Nor is this event, which follows Black Friday, just for tech and electronics anymore; ecommerce businesses of all types are now participating. So, is your ecommerce business ready to make a splash on the web and bring in record-breaking sales?
Of course, it can be difficult to get noticed on Cyber Monday with so many knockout deals offered by big-box stores. That’s why your online store needs to stand out among the crowd and find a way to attract droves of shoppers to your site and convince them to buy while they’re there.
But, how do you do this? Consider instituting the following five tips to boost your ecommerce sales on Cyber Monday.
Create a cyber-exclusive, one-day deal.
Offering 15 percent off to shoppers during Cyber Monday simply will not do the trick. To stand out on that crazy day, when all of your competitors are offering up amazing deals, you’ve got to create a cyber-exclusive, one-day sale that’s too good for consumers to pass up.
As an example, Dean & Deluca offers 50 percent off the cost of shipping for Cyber Monday only. Fifty percent off is enough to grab the attention of even the most seasoned shoppers.
Fifty percent is a lot to give away for many companies but it’s only for this one special day and it can drive a ton of sales. Still, if you’re worried about giving away too much and losing money, set a minimum purchase amount shoppers must reach before you unlock your awesome deal.
Related: $6 Billion in 2 Days: Black Friday and Cyber Monday by the Numbers
Showcase different products hourly.
You want to keep your brand at the top of shoppers’ minds, but they may find it difficult to keep their eyes on you with so many Cyber Monday distractions. Accordingly, you have to entice users to keep coming back to your site…
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