Our Top 10 Content Marketing Posts of 2017

Our Top 10 Content Marketing Posts of 2017

Content makes the Marketing world go ‘round, especially with our work here at TopRank Marketing. Lucky for our readers, we have excellent content marketers contributing to our blog including Ashley Zeckman, Josh Nite, Caitlin Burgess and one of our new content team members this year who has made quite a splash: Anne Leuman. As a body of work, this collection of our top 10 content marketing posts represents an incredibly useful resource, full of practical examples and relevant topics for CMOs to copywriters. As marketers, we learn from examples and in this post, Anne outlines 7 blog and content marketing success stories ranging from Blue Apron to Glossier. [Infographic] The In-Flight Guide to Content Marketing – Ashley Zeckman It wouldn’t be a great list of content marketing posts if it didn’t include an example of how we co-created content with content marketing experts to promote the Content Marketing World conference to other content marketers! – Josh Nite Josh brings his special writing magic to the topic of content marketing more consistently than any writer I know. – Ashley Zeckman During the MarketingProfs B2B Forum, Ashley and our team shot video interviews with an impressive cast of content marketing influencers including conference organizer Ann Handley and famous content marketing pros like Joe Pulizzi and Chris Brogan. – Anne Leuman At TopRank Marketing, we are very much focused on B2B marketing and in this post, Anne shines a light on 6 examples of B2B brands ranging from IBM to Slack plus takeaways for each to help marketers learn from the success of others in our industry. – Josh Nite This post should be a pre-requisite for anyone making decisions about how their company will invest in, plan, create and promote content to affect business goals. Evidence of that fact is that many of the posts in this top 10 list include contributions from influencers.

Top 10 Content Marketing Posts of 2017
So, what is content marketing?
How Amanda Todorovich and the Cleveland Clinic Monetized Their Blog (And Why the Resulting Revenue is Just Gravy)
top content marketing posts

Content makes the Marketing world go ‘round, especially with our work here at TopRank Marketing. While content has been a steady drumbeat in the marketing mix over the past 7-8 years, marketers are still hungry for best practices, examples and the latest trends.

Lucky for our readers, we have excellent content marketers contributing to our blog including Ashley Zeckman, Josh Nite, Caitlin Burgess and one of our new content team members this year who has made quite a splash: Anne Leuman.

As a body of work, this collection of our top 10 content marketing posts represents an incredibly useful resource, full of practical examples and relevant topics for CMOs to copywriters. As you put finishing touches on your 2018 content marketing planning, I hope these posts prove useful.

I’m going to take the most popular content marketing post with 5,500+ social shares (50 Influential Women in Content Marketing 2017) out of the list below because it’s not an article per se. You may still find it useful though, as it recognizes 50 talented professionals in the content marketing world ranging from Ann Handley to Amanda Todorovich to Amisha Gandhi and many more.

Now, on to the top 10! These are ordered by a combination of search visibility and social engagement:

Data Informed Content Marketing

What CMOs Need to Know About Data Informed Content Marketing – Lee Odden
39% of marketers are increasing spending on content marketing but only 41% are clear on what an effective content marketing program looks like. The missing link is data and this post highlights 3 sources of data marketers can use to better inform their content and 3 areas of focus for creating better content experiences. Expertise is also shared from experts including Tami Cannizzaro from CA Technologies and Josh Mueller from Dun & Bradstreet.

How 7 Startups Skyrocketed to Success with Content Marketing

– Anne Leuman
Anne hit it out of the park with her first post ranking in the top 10 content marketing posts of the year! As marketers, we learn from examples and in this post, Anne outlines 7 blog and content marketing success stories ranging from Blue Apron to Glossier.


[Infographic] The In-Flight Guide to Content Marketing
– Ashley Zeckman
It wouldn’t be a great list of content marketing posts if it didn’t include an example of how we co-created content with content marketing experts to promote the Content Marketing World conference to other content marketers! With a “fly the friendly skies” metaphor, this infographic and advice from top experts highlights how marketers can plan their content marketing programs more effectively. Experts featured include: Tim Washer, Michael Brenner, Zerlina Jackson, Adele Revella, Ardath Albee and many more.

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