The term “microsite” refers to branded content that exists independently from the main company website. Microsites have their own URL and are typically used for specific campaigns or for posting ongoing content. Many of them only exist for the duration of a marketing campaign. Microsites are easy and affordable to set up and are great for experimental and research purposes. If you create a microsite, be sure there is no similar content on your main company page. Spotify Music is personal. The site also includes other music stats of interest such as Top Artists and Playlists. It combined its love of food with our persistent need to post pictures of our food on social media and created URWHATUPOST.com. Wrap All of these microsite examples are hyper-focused and interactive. Guest author: Richard Horvath started his career designing websites and is now the President of TheeDesign, an award-winning web design and digital marketing firm in Raleigh, NC.
The term “microsite” refers to branded content that exists independently from the main company website.
Microsites have their own URL and are typically used for specific campaigns or for posting ongoing content.
A blog, if it exists outside of the company’s main website, could be considered a microsite. Some popular examples of microsites include Blendtec’s WIllItBlend and Officemax’s ElfYourself. We’ll explore other examples and why they work in this article.
The top 3 benefits of creating a microsite
While creating a separate web entity for your business might seem like a hassle, there are quite a few benefits. Microsites do not necessarily have to be long-term projects. Many of them only exist for the duration of a marketing campaign. Here are three top benefits of creating a microsite:
1. Focused content
A microsite allows for more focused content. For example, if you run an e-commerce website that sells clothing, you could create microsites for specific brands or demographics. A visitor looking for children’s clothing specifically could visit your microsite without being distracted by other product pages that may not be of interest.
2. A place for experimentation
Do you have a great idea for a marketing campaign, but aren’t quite sure if it will be effective if you launch it site-wide? Microsites are easy and affordable to set up and are great for experimental and research purposes. You can even set up several microsites with different messages to see which one performs the best. The possibilities are endless!
3. SEO
Creating a unique, easy-to-remember URL for your microsite that’s relevant to focused content will allow users to find your website quickly. A low bounce rate will most definitely boost SEO for your website. Also, owning an assortment of keyword-rich domains is highly valued by search engines. However, you will want to be mindful of duplicate content. If you create a microsite, be sure there is no similar content on your main company page.
Microsites: 5 Companies doing it right
If you want to start using microsites for your business but aren’t sure where to start, look to these companies for inspiration. These microsites are creative, fun, focused, and encourage user interaction.
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