Tag: Branded content

3 Reasons Why You Should Create a Microsite (Plus 5 Creative Examples)

3 Reasons Why You Should Create a Microsite (Plus 5 Creative Examples)

The term “microsite” refers to branded content that exists independently from the main company website. Microsites have their own URL and are typicall ...
How Cooking Panda is Dishing up Success with Sponsored Video

How Cooking Panda is Dishing up Success with Sponsored Video

According to Tubular’s sponsored video intelligence Dealmaker product, Cooking Panda has partnered with 31 sponsors on over 95 videos on Facebook to p ...
The 5 Ingredients of Content That Supercharges Your Advertising Effort

The 5 Ingredients of Content That Supercharges Your Advertising Effort

Advertisers have learned that it’s no longer enough to educate the content consumer. Through branded content, advertisers have the opportunity to real ...
Why Musical.ly Is a Shoe-In for Branded Influencer Video Marketing

Why Musical.ly Is a Shoe-In for Branded Influencer Video Marketing

Author: Bree Brouwer / Source: Tubular Insights As a digital media brand or publisher, you’re already familiar with the importance of bei ...
7 Secrets for a Successful Video Marketing Strategy

7 Secrets for a Successful Video Marketing Strategy

Author: Ash Read / Source: Entrepreneur By now, it’s clear that video is an essential channel for marketers. But what makes a great video ...
Three Ways UGC Influences Sales: The Case of Real-Customer Photos

Three Ways UGC Influences Sales: The Case of Real-Customer Photos

Author: Juliet Carnoy / Source: MarketingProfs User-generated content, UGC for short, is a powerful content marketing tool for brands l ...
7 Secrets of Super-Successful Video Marketing

7 Secrets of Super-Successful Video Marketing

Source: Social By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is ...
3 Things Consumers Expect From Your Content Marketing

3 Things Consumers Expect From Your Content Marketing

3 Things Consumers Expect From Your Content Marketing. The overwhelming amount of branded content out there creates an abundance of choice and variety ...
Branded Content & Online Video: Top Takeaways from Three Industry Leaders

Branded Content & Online Video: Top Takeaways from Three Industry Leaders

Erin Wayne from the popular YouTube gaming channel, Aureylian, Andy Lunique, Influencer Strategist at Microsoft and John Newlin, Solution Director at ...
5 Branded Content Campaigns You Need to Know

5 Branded Content Campaigns You Need to Know

5 Branded Content Campaigns You Need to Know. In January, I wrote about “The 7 Worst Ad Campaigns of 2015” and received great feedback from the commun ...
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