How Social Media Changed Super Bowl Commercials Forever

How Social Media Changed Super Bowl Commercials Forever

Regardless of your partisan identity, race, ethnicity, or religion, if you live in the United States, you are probably going to watch the 51st annual Super Bowl this Sunday. Heck, even if you hate football, it is a great excuse to have some friends over and gorge yourself with French onion dip and potato chips. Well, commercials of course! It makes sense that a company would want to put their best advertisement out during the Super Bowl; the big game is always the most-watched television event of the year in the U.S., and based on last year’s 112 million viewers, we can expect more than a third of the entire country to be tuned in on Sunday. Many companies are now debuting their Super Bowl ads more than a week out from the game and pairing their release with a massive social media marketing campaign. Indeed, the rise of social media has coincided with an adapted Super Bowl commercial tradition. In fact, a recent New York Times article highlights the fact that companies are spending even more money for online marketing on top of the cost of airing the commercial during the game. “The game around the game” that Scott is referring to includes massive social media exposure to the commercials in advance of the Super Bowl. You are, and you can check them out here: Preview The Super Bowl Commercials That Are Already Out. If you're looking for profitable long-term investments, you may be interested to see what Zacks Research is recommending to our private members.

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Ryan McQueeney
Ryan McQueeney

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In these times of deep political division, America’s great unifier is visible on the horizon. Regardless of your partisan identity, race, ethnicity, or religion, if you live in the United States, you are probably going to watch the 51st annual Super Bowl this Sunday. Heck, even if you hate football, it is a great excuse to have some friends over and gorge yourself with French onion dip and potato chips.

But what is more American than apathetic binge eating? Well, commercials of course! As if viewers were not satisfied with an hour-long, ultra-violent faceoff between the world’s top athletes, the Super Bowl is traditionally paired with interesting and unique commercials to ensure that we do not take our eyes off the television for one second.

It makes sense that a company would want to put their best advertisement out during the Super Bowl; the big game is always the most-watched television event of the year in the U.S., and based on last year’s 112 million viewers, we can expect more than a third of the entire country to be tuned in on Sunday.

(Also Read: 51 Essential Houston Facts to Get You Ready for Super Bowl LI)

With that said, the advertising industry as a whole is not what it once was. Over the past decade or so, advertisers have been forced to adapt to new consumer behaviors, and that has meant the rise of viral marketing and digital ad campaigns.

Super Bowl commercials have not been immune from these changes. Viewers simply do not want to miss any of the big commercials, and with plenty of trips to the fridge and bathroom on the average Super Bowl watcher’s schedule, companies have started using the internet as a means of distributing their Super Bowl ads.

While it is nothing new for Super Bowl spots to begin widespread circulation after the game itself, the latest phenomena has been the pre-releasing of commercials before the actual…

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