Author: Jill Schiefelbein / Source: Entrepreneur This video is part of a series brought to you by Entrepreneur’s book division, Entreprene
This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business.
In this Dynamic Communication interview, author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact. Perfect for entrepreneurs, solopreneurs, small businesses, managers, leaders, marketing teams, sales teams, PR teams and more.
- Why should you keep your marketing messaging simple?
- How do you keep people’s attention with your marketing?
- What persuasive elements are important in marketing campaigns?
Learn the answers to these questions and more in this video with Koval, the woman whose marketing firm created the famed Aflac duck.
Want to see the full interview with Koval? It’s 20-plus minutes of brilliance where she talks about her journey as a marketer, how she got involved…
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