Author: Greg Jarboe / Source: Tubular Insights The 2017 Digital Content NewFronts starts today ( Monday, May 1), and runs through Friday,
The 2017 Digital Content NewFronts starts today ( Monday, May 1), and runs through Friday, May 12. At last count, there were a total of 36 presentations at various locations around New York City on the schedule. What can video marketers who get invitations to the invitation-only events expect to hear from the presenters? Well, as Winston Churchill once said, “It is a riddle, wrapped in a mystery, inside an enigma; but perhaps there is a key.” That key to successfully predicting the likely news announcements days or weeks ahead of time is to understand the latest trends in the digital video marketing business.
#NewFronts 2017: Latest Digital Trends
Yes, it also helps if there have been a couple of winks, hints, or teasers. For example, back in February, Bill Shaw, the CRO of Entrepreneur Media told Sami Main of Adweek, “We’re not just ‘Entrepreneur Media’ as you’ve known us.” After working with YouTube last year to create a premium video network, called Entrepreneur Network, Shaw said (wink, wink), “You’ll see a variety of content and energy, just like we’ve shown through the Entrepreneur Network already.”
So, we can expect news announcements on Tuesday, May 9, of new content about the “people who solve problems, or who use their jobs to give inspiration, or who use their tools to make big things happen for others,” instead of Entrepreneur magazine’s traditional coverage of companies. For example, the Entrepreneur Network has a series by Gerard Adams, the co-founder of Elite Daily, entitled “Leaders Create Leaders,” that follows Adams as he travels to “underprivileged areas to help people turn kids into leaders, while featuring other celebrities in a really dynamic way.” We can expect announcements of more new projects like that one.
Here’s another hint that was made “bigly” in March: Twitter’s vice president of global revenue and operations, Matthew Derella, told Ken Yeung of VentureBeat that it will be showcasing new original content and live programming for the 2017 season at its first ever Digital Content NewFronts event.
What exactly Twitter will reveal on Monday, May 1, remains unknown, but the company could tout more of the type of programming it had in 2016, namely news, entertainment, sports genres, and possibly creator-inspired content. Or, Twitter could unveil more details about its plans to air live video 24 hours a day, 7 day a week inside its apps and desktop site, building on the 800+ hours it aired in the first three months of 2017. But, after just announcing that average monthly active users (MAUs) has reached 328 million worldwide, up 6% year-over-year, we can expect Twitter to try to pull a rabbit out of their hat in order to get brands and their agencies interested in increasing, instead of decreasing, their advertising on the video platform.
Finally, here’s a third teaser about what we can expect to hear: Back in March, BBC.com issued a press release that can only be described as “short,…
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