How to Get 200 Targeted Pinterest Followers Per Day

Here’s what we’re going to deal with: Introduction to Pinterest The state of Pinterest today Brand loyalty and Pinterest Step 1: Decide the purpose of your account Step 2: Design your profile Step 3: Build a content strategy Step 4: Engage with Pinterest communities Introduction to Pinterest To understand what makes Pinterest such a potentially powerful tool, we first need to understand what makes Pinterest so special. Brand loyalty is a massive part of keeping those targeted followers that business owners are so eager to find. Step 2: Design your profile Creating a profile for your business on Pinterest might seem a bit visually different from other social media platforms, but it’s probably one of the easiest profiles to make. Step 3: Build a content strategy Developing a content strategy for any social media platform comes down to a few key factors. If I had to summarize what most good content strategies have in common, it would be: Balance of content styles Consistent posting Constant experimentation Before we go any further, let’s get this out of the way: Pinterest is almost exclusively a visual platform. Consistent posting on social media is absolutely essential. If you’re just getting started (or if you just don’t have the time or content), 5 Pins a day should be a good frequency for you. No matter what aspect of your content strategy you’re planning on changing, ask yourself one question: Is this decision backed by data? Here’s a look at what an active user looks like on Pinterest. Create your own boards and post educational or entertaining content to attract targeted followers.

If you’ve been looking for a secret weapon to dominate social media, you just found it.

One of the most fascinating things about being involved in this industry is seeing just how much trends matter.

Not long ago, most self-respecting business owners would’ve laughed at the idea of being on Twitter.

Years later, those same business owners are sifting through blogs, searching for the best Twitter marketing strategies.

And I don’t blame them! If history has taught me anything, it’s that being late to the digital media marketing party can have disastrous consequences.

Just look at what having no social media presence at all can do to your business.

But keeping up with trends will only get you so far.

Surviving in the digital media landscape is nice, but I’d rather be thriving instead.

That’s why I’m constantly searching for marketing tools that aren’t being used to their full potential. Never underestimate the power of an untapped resource.

And if we’re talking about untapped resources, when it comes to social media marketing, nothing springs to mind quite as quickly as Pinterest.

Yes, you read that right.

I’m sure that a good portion of you reading this have never even considered Pinterest as an option for social media marketing.

But let’s forget about the trends for a second.

Imagine I told you there was a social media platform that had 175 million monthly active users with growing influence among international markets.

Oh, and most of your competitors aren’t using it.

How does that sound?

Today, I’m shining a spotlight on Pinterest and getting you one step closer to social media marketing mastery.

Most of you reading probably don’t have a ton of experience with this platform, but that shouldn’t be a problem.

I’ll be taking you step-by-step through this article to make sure that you’re ready to execute one heck of a marketing strategy by the time you’re done reading this.

Here’s what we’re going to deal with:

Introduction to Pinterest

The state of Pinterest today

Brand loyalty and Pinterest

Step 1: Decide the purpose of your account

Step 2: Design your profile

Step 3: Build a content strategy

Step 4: Engage with Pinterest communities

Introduction to Pinterest

To understand what makes Pinterest such a potentially powerful tool, we first need to understand what makes Pinterest so special.

If you’re not familiar with Pinterest itself, let me help you out.

Basically, it operates like Tumblr. You can follow other users and keep track of their ‘pinboards’ (‘News Feed’ in Facebook speak), explore categories, share images with friends, and comment on images.

You get the idea.

Beyond the actual concept, one of the things that caught my eye was its growth.

175 million monthly active users might not seem that impressive to some at first glance. Twitter has over 300 million monthly active users.

Which is a good point, except that Twitter is four years older than Pinterest.

Pinterest debuted in 2010. Within seven years, it’s grown to be half the size of one of the biggest social media platforms in history.

Pinterest has grown from a user experience perspective as well.

What used to be a niche site for people planning weddings and looking for creative recipes has become a full-fledged social media platform.

The state of Pinterest today

Whether it’s a music fan’s personal playlist or a pinboard of cute puppy pictures, there’s no denying that the demographic has expanded immensely.

That being said, Pinterest is still dominated by female users. According to the 2016 Pew Research Study, 45% of all women online use Pinterest.

Pinterest’s actual user breakdown is a bit different, but seems to support this conclusion.

If your business is geared toward women between the ages of 18 to 36, and you’ve been looking for a way to reach them on social media, Pinterest might make a perfect fit for you.

But what makes Pinterest such a powerful marketing tool isn’t just the access to a particular demographic.

People who use Pinterest are actively engaging with brands and businesses on a regular basis.

If we consider a great study by Chain Store Age, we can see all of that engagement paying off.

The study determined that 80% of millennial users used Pinterest to help them decide what to buy.

In fact, over 70% of millennial users turned to Pinterest for recommendations!

Why is that so exciting?

It means that users aren’t just making their final decision using Pinterest (which is pretty great news by itself, actually).

Nearly 3 out of 4 users are taking their cues from Pinterest’s recommendations. Meaning that if you can end up on a user’s radar, it’s only a matter of time before you convert them.

Brand loyalty and Pinterest

To understand this next point, we’re first going to try a little thought experiment.

Okay, I want you to imagine two airlines.

The first airline provides you with a relatively good experience. Your check-in process is straightforward. The flight itself was pretty standard.

There’s a minor inconvenience, but it’s fixed quickly enough. Overall, the experience was…fine.

The second airline is quite a bit different. Expedited check-in process, free upgrade to first class, the works.

When that same minor inconvenience happens with this airline, they do everything in their power to not only fix the issue, but also to make it up to you.

Now, here’s the question: Which one are you more likely to fly with again?

The answer is obvious, right? Airline number two steals the show. I just made them up, and I’m already thinking like a loyal customer!

And that’s my point. Brand loyalty is a massive part of keeping those targeted followers that business owners are so eager to find.

It’s the difference between Apple and any other company. Historically, Apple has developed stronger brand loyalty than its competitors.

There are repeat customers, and then there are customers that won’t buy anywhere else.

That’s what we’re really after. And Pinterest doesn’t just support that. It’s built for that.

Step 1: Decide the purpose of your account

Considering the typical type of content you’ll see on Pinterest, it can be difficult to determine exactly what kind of content your business should produce.

So let’s simplify this.

Your content is going to be a direct result of two things: