What You Need to Know About Google Posts. What are Google Posts? Google Posts is a new feature that allows small businesses to create content directly on Google which, in theory, should rank highly in Google’s search engine results pages. When a person searches for your business by name, your Google Post will appear below the location and contact information of your Google My Business listing. If you post an event, it will run until the event’s end date. Benefits of Google Posts Using Google Posts allows businesses to: Share specials or current promotions Showcase top products and new product announcements Promote your events Connect with customers directly from your Google My Business listing How to set up Google Posts In your Google My Business Account, go to your business listing and click on “Posts” in the left menu. Users can add CTAs to their posts (think Facebook CTAs like “Get Offer, “Learn More” and so on) as well. All I know is that if it is Google-driven, it’s worth diving into and investing some time in (which, if we’re being honest, is why many people are still using Google+). What’s Google Up To? More face time for Google means more ways to sell you stuff!
Google is at it again! After much anticipation, Google has released Google Posts for all Google My Business users. Originally this feature was only available to select small businesses, celebrities, sports leagues, movies studios, and even political candidates (you may have noticed “candidate cards” throughout 2016 which were essentially the same as Google Posts).
Now that this feature is available to all should you jump on board? Let’s dive into some of the basics and see how it may be useful for your business.
What are Google Posts?
Google Posts is a new feature that allows small businesses to create content directly on Google which, in theory, should rank highly in Google’s search engine results pages. The content appears in both Google search and map results.
When a person searches for your business by name, your Google Post will appear below the location and contact information of your Google My Business listing.
If a user searches for your business with the products or services you provide, as opposed to your name, your Google Post can also be seen within Google’s Local Finder when a user clicks on your business for more details.
Posts will remain visible for a week unless you manually remove it before. If you post an event, it will run until the event’s end date.
Benefits of Google Posts
Using Google Posts allows businesses to:
- Share specials or current promotions
- Showcase top products and new product announcements
- Promote your events
- Connect with customers directly from your Google My Business listing
How to set up Google Posts
In your Google My Business Account, go to your business listing and click on “Posts” in the left menu. Users can upload an image, write text (up to 300 words), and…
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