History and The Art of Powerful Social Media For Your Business. I do this thing called a social media bootcamp where I get a bunch of people who are small businesses or from local businesses and bring them into a room, and I spend three hours teaching them about social media. The Renaissance is when art really started to become a thing and people started to take notice. People started to take notice and started to jump on board and really started to engage and get to know the system, and would logon often and play with it and get to meet their friends. You can start using this for your business.” Facebook created Facebook Pages so your business could have a business page. You started off having a business page where you could post your business. The Romanticism of, “Oh, you can make millions on Facebook,” happened. Everybody was falling in love with Facebook, and it happened inside of LinkedIn as well, because LinkedIn created a whole bunch of tools for you to be able to share your content. As a matter of fact, inside of Facebook, if you post something to your business page, even if you have thousands of followers, the chances of people seeing it are less than 1%. Post it to your business pages.
One of the things that I do is a lot of teaching and a lot of training. I do this thing called a social media bootcamp where I get a bunch of people who are small businesses or from local businesses and bring them into a room, and I spend three hours teaching them about social media. Over the course of it, it’s really obvious that people are unclear as to what social media is today, how to use it and what it means.
A Brief History Of Social Media
What I want to do today is give you a history lesson. It starts out back in the mid-2000s when my son, who had not gotten his driver’s license yet and still probably hadn’t gotten his driver’s permit yet, was talking about this thing called Book Face and MySpace. I’m going, “What the heck is that?” I’ve never heard about these things, but I’ve been doing internet marketing for years, doing websites, CD-ROMs, all this stuff.
I started to explore and I got on “Facebook.” The first day I got on Facebook, I had 100 friends go, “Be my friend. Be my friend. Be my friend.” I was overwhelmed. I couldn’t believe how many people that I knew were already on Facebook and were friending me and it was like, “Oh my goodness.” I didn’t know about alerts, that every time somebody friended you, you get pinged on your phone, and stuff like that. I think it was around 2006, 2007 when I had my first iPhone. My phone was just pinging off the hook. I started to learn, “Okay, this is something that people are paying attention to.”
I’m a teacher. I teach at community colleges, universities. I thought today I would give you a history lesson. It’s about art history. Now, keep in mind, I am not an art historian. I didn’t play one on TV, and actually, I got all this information off of Wikipedia, but there were three major milestones in art history.
The first one I think you heard of was The Renaissance. The Renaissance is when art really started to become a thing and people started to take notice. That’s essentially what I think happened to Facebook and LinkedIn and Twitter way back in 2004, 2006, 2008, even all the way up to 2010. People started to take notice and started to jump on board and really started to engage and get to know the system, and would logon often and play with it and get to meet their friends. Eventually, I met people who I knew back when I was eight years old who started to connect up with me.
Then there is the second period after that. There are some pieces that are going to be missing from this art history lesson, but I’m going to bypass those. I’m going to go right for the jugular. The second one was known as the romantic period or Romanticism. Romanticism is where everybody fell in love with it. This is where Facebook and the other social media platforms started to say, “Hey, you know what? You can start using this…