Keep reading… At Vidyard, we’ve been obsessing over how to reach our prospective customers in a way that not only grabs their attention and elicits a response, but also puts the ‘human’ back in selling. Inevitably, buyers have become numb to these so-called “personalized” emails, which is why our team at Vidyard has chosen to use video in order to connect with our leads via email. This sales email allows you to speak to your prospect directly. Check out Heba’s webcam selfie video: To view this video please consider upgrading to a web browser that supports HTML5 Video When coaching SDRs on how to create and send these videos, focus on the importance of authenticity and being genuine. Keep it short (60-90 seconds). Screen Capture Videos Need to share more than your pretty face? No problem, share your screen in a sales email to capture attention and communicate more information. Here are a couple ideas to help you use this approach to stand out and get noticed in inboxes: LinkedIn Profile: Craft a video walkthrough of your prospect’s LinkedIn profile, highlighting key aspects of their accomplishments that compelled you to reach out to them. The key here is finding the right thumbnail image or splash screen to include in your email. This will make off-the-shelf video content feel super personalized and custom.
If you’re like most sales reps, you know how hard it is to stand out and get noticed. The average prospect receives more than 100 emails a day, and you have just 8 seconds to get their attention. So how can sales emails cut through all the noise, increase click-through rates by 5x and send open-to-reply rates soaring by over 8x? Keep reading…
At Vidyard, we’ve been obsessing over how to reach our prospective customers in a way that not only grabs their attention and elicits a response, but also puts the ‘human’ back in selling. Automation tools and the rise of AI in selling, have made it incredibly easy to reach masses of prospective customers with seemingly hyper-personalized outreach. Inevitably, buyers have become numb to these so-called “personalized” emails, which is why our team at Vidyard has chosen to use video in order to connect with our leads via email.
Since our team began prospecting with video, we’ve seen our click-through-rates surge by 5x, and our open-to-reply rates jump to 25%.
Here are three easy ways you can use video for higher impact in prospecting and selling:
1. Webcam Selfie Videos
The first video email that’s going to help you stand out is a webcam selfie video. This sales email allows you to speak to your prospect directly. Think of this as a “video voicemail”, allowing you to put a face to your email and clearly articulate why you’re attempting to reach the recipient of your email.
Check out Heba’s webcam selfie video:
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When coaching SDRs on how to create and send these videos, focus on the importance of authenticity and being genuine. Best practice is to not overly script these videos so that they don’t come across as robotic. Plus, people can tell if you’re reading – which immediately sucks the personal nature out of the video. Jot down a few key points, take one dry run and then go for it!
- Keep it short (60-90 seconds). The number of people who sit through a video greater than 90 seconds drops to just 37%.
- Use a pair of headphones with a built-in-mic to improve the audio quality of your video
- Set your laptop up in a windowsill to get better, more natural…
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