Why Share Instagram Content on Facebook? Here are three ways you can publish your Instagram posts to your Facebook page. #1: Publish the Instagram Post URL to Facebook If you like to post different content on each of your social platforms (that is, you don’t like to blanket-post the same thing at the same time across all of your channels), this is a good way to share your Instagram content on Facebook. Copy the Instagram URL for the post you want to share on your Facebook page. Find the Instagram post you want to share and click the … icon in the lower-right corner to get the Instagram embed code. Now go to your Facebook page and paste the code in a new status update. Then schedule your Facebook post for a specific time and click Publish. Also, the page and people tags you use on Instagram won’t always work on Facebook. Conclusion Posting your Instagram content on Facebook is a great way to get more organic reach. How do you share your Instagram content on Facebook?
Does your Facebook audience respond well to image posts?
Have you thought about sharing your Instagram posts on Facebook?
Publishing select Instagram posts on your Facebook page adds variety to your feed and can improve organic reach.
In this article, you’ll discover three ways to share your Instagram content on Facebook.
Why Share Instagram Content on Facebook?
With the Facebook algorithm giving news feed priority to posts from friends and family, many businesses are seeing reduced organic reach. Fortunately, there’s a way to reach more people on Facebook without paying for advertising: by using Instagram.
Take a look at the Facebook Insights for four different post types on a Facebook page for travel brand Azur Vibes, which has 2,000 followers. The post types shown in the image below from top to bottom are 360 photo, article link, video, and Instagram.
As you can see, the Instagram post had more than double the organic reach compared to the other three post types. It also reached almost double the number of page followers for this Facebook page.
Yes, there are many other factors that influence reach, such as the text, image, time of day you post, the content’s topic, and so forth. But there’s enough evidence to support the idea that regardless of those variables, Instagram posts almost always get more reach.
Here are three ways you can publish your Instagram posts to your Facebook page. Consider trying each of the three options and analyzing your results with Facebook Insights.
#1: Publish the Instagram Post URL to Facebook
If you like to post different content on each of your social platforms (that is, you don’t like to blanket-post the same thing at the same time across all of your channels), this is a good way to share your Instagram content on Facebook.
With this tactic, you copy the post URL from Instagram and paste it into your Facebook update. This gives you the opportunity to schedule your Instagram content to go live at the ideal time of day in Facebook’s native scheduling system.
To get started, copy the URL from the Instagram post you want to share on Facebook.
Then paste the URL into your Facebook page status. Here’s what the post will look like once the post renders:
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