Author: John Jantsch / Source: Duct Tape Marketing < All Articles Imagine tooling down the highway at a high rate of speed without
Imagine tooling down the highway at a high rate of speed without the aid of a dashboard – you wouldn’t know how fast you are going, how your car is doing, even if you had enough gas to get to where you were going.
Just as a dashboard helps power your car – a dashboard is an important tool when it comes to easily accessing how well a business is doing. Measurement is the key to success, but you have to measure what matters. There are so many things we can measure, but some of them are just vanity statistics that really don’t drive our business forward. To make sure you are on the right track to measuring what’s important for your business, I’ve put a list of metrics together that I like to measure and keep an eye on. Hopefully, this will help you when creating which metrics matter for your company.
Key Performance Indicators
A common challenge I hear from many business owners is not knowing what to track and how to track it. It’s important for a business to create a list of key performance indicators (KPIs) to monitor that will help to give them a better idea of the health of their company. Move beyond the obvious, like revenue, shares, and likes, and focus on the real drivers that bring money in the door….
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