A Day in the Life of a Content Marketing Manager at TopRank Marketing

Source: Online Marketing Blog - TopRank® These days, workplace culture is becoming a defining characteristic for most companies—as well as a market

These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. As a result, I’m often asked by industry peers and hopeful job seekers what it’s really like to work at TopRank Marketing.

The honest truth? It’s hard work. But, that’s the nature of the marketing agency beast. But at TopRank Marketing it’s also in our nature to nurture—and that’s evident in the culture we’ve built; a culture of support, understanding and teamwork to help ensure every individual and every client thrives.

Of course, things aren’t always perfect. But as author, researcher and speaker Brené Brown once said: “Imperfections are not inadequacies; they are reminders that we’re all in this together.”

With that said, below I dive into how I came to be part of the TopRank Marketing team, as well as give you a little glimpse into my daily life as a Content Marketing Manager.

My Journey to TopRank Marketing

Before making my debut in the digital marketing world, I was a journalist living out her days at coffee shops, city council meetings, ribbon cuttings and community gatherings. The daily grind was grueling at times, but it was also exciting.

But after about four years of keeping up with a 24-hour news cycle (and a company restructuring), I felt some work-life balance may be in order. Luckily, I was given the opportunity to enter the world of digital marketing, starting as a Digital Marketing Specialist at a small web development firm. This experience was eye-opening, challenging me to look at content differently and expand my digital skillset.

Fifteen or so months later—as I was heads down planning my wedding—TopRank Marketing came calling. While I wasn’t actively looking for a new opportunity, I was intrigued. Based on my initial research, I could see TopRank Marketing was a fast-growing, respected company—so I threw my hat into the ring.

The interview process of thorough but quick—two phone interviews, a writing test, and an in-person session with three of the company’s top leaders. Throughout this process, the thing that stood out to me the most was TopRank Marketing’s emphasis on workplace culture. While it was a given that you had to have skills and the desire/ability to grow, the people I spoke with spent a lot of time trying to learn if I could thrive in the environment.

After my day of in-person interviews, I got the offer that evening—which was just five weeks before my wedding. Stating that I needed to give proper notice to my current job and make it through my big day, TopRank Marketing was beyond understanding and let me set the start date.

After enjoying my wedding and a mini honeymoon, I joined the TopRank Marketing team Oct. 5, 2015 as a Content Marketing Lead. And after 18 months of support and learning, I’ve grown into a Content Marketing Manager role—allowing me to further spread my digital and content marketing wings.