Digital Marketing News: Visual Content Trends, Facebook Ads Controversy & Bing Retargeting. This infographic shows the most common types of visual content marketing, what type of visuals consumers prefer and more. Social Media Today Facebook’s Ad Metrics Come Under Scrutiny Yet Again There’s been some recent controversy over Facebook’s estimated audience size that it gives to advertisers. This includes giving recommendations to advertisers and helping them estimated the changes in conversions they can expect. Search Engine Journal Google reveals the top things people want to find out ‘How to’ do Google partnered with Xaquin G.V., an interactive visual data journalist, to create a new interactive website that shows the answers to folks most common how-to questions. Apparently, those questions make up a large share of the queries typed into Google every day. Such offerings are proving popular with tech companies: Yelp and Pandora made similar announcements last week.” Ad Age The Most-Deleted and Least-Used Mobile Apps [Infographic] A new infographic shows user behavior when it comes to downloading and deleting mobile apps. MarketingProfs Google Data Studio Adds Third-Party Data Connectors from Supermetrics and Others Google recently announced a beta product that will help users connect and visualize data from third-party sources. Marketing Land reports that Google has also “added the ability for users to embed interactive Data Studio reports on their websites. Tweet @TopRank or to me @Tiffani_Allen.
Visual content can help you boost your content marketing efforts in terms of engagement and resonance. This infographic shows the most common types of visual content marketing, what type of visuals consumers prefer and more. Social Media Today
Facebook’s Ad Metrics Come Under Scrutiny Yet Again
There’s been some recent controversy over Facebook’s estimated audience size that it gives to advertisers. A research firm recently compared their estimated audiences in the U.S. against the Census and found discrepancies totaling in the tens of millions in some cases. Fortune
Bing Ads Now Shows Remarketing Bid Adjustment Suggestions Based on CPA Data
Bing has announced that they’ll be using advertisers’ data to help them drive more leads through retargeting bid adjustments. This includes giving recommendations to advertisers and helping them estimated the changes in conversions they can expect. Search Engine Journal
Google reveals the top things people want to find out ‘How to’ do
Google partnered with Xaquin G.V., an interactive visual data journalist, to create a new interactive website that shows the answers…
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