How Embedding A YouTube Video Can Hurt Your Business

How Embedding A YouTube Video Can Hurt Your Business

It’s a way to capture your audience’s attention and tell your business story. If you’re on the fence about using videos in your business marketing, take a look at some compelling statistics pulled from a recent article on Hubspot. 75% of video viewers have interacted with an online video ad this month 90% of video viewer say that product videos are helpful in the decision process 92% of mobile video consumers share videos with others 36% of online consumers trust video ads 80% of video viewers recall a video ad they viewed in the past 30 days On the content creation side, it takes time to develop a successful business video, from writing and rewriting the script, to filming or developing the animation, to voiceover and finally editing. It’s a long process and an important financial investment. So, when you are ready to post your business video on your YouTube channel, be very careful how you choose to embed your video in your other digital marketing channels. Here’s what can happen. I was reviewing the Care.com website. It was an excellent marketing tactic, that clearly showed the benefits businesses receive when marketing with Care.com BUT… when I finished watching the video, YouTube suggested another popular video about Care.com. Here’s how to avoid this with your YouTube video marketing. When you upload your business video to your YouTube Channel and you’re ready to embed the video into your website or social channels, follow this simple step to copy the code.

Top Marketing Trends For 2017
4 Cloud Tools to Kickstart Your Marketing Team’s Productivity
21 Examples Of The Best SaaS Business Blogs You Need To Read

What do you think about this?

Interesting

Not Interesting

Share

Tweet

YouTube video marketing is a powerful marketing medium. It’s a way to capture your audience’s attention and tell your business story.

If you’re on the fence about using videos in your business marketing, take a look at some compelling statistics pulled from a recent article on Hubspot.

  • 75% of video viewers have interacted with an online video ad this month
  • 90% of video viewer say that product videos are helpful in the decision process
  • 92% of mobile video consumers share videos with others
  • 36% of online consumers trust video ads
  • 80% of video viewers recall a video ad they viewed in the past 30 days

On the content creation side, it takes time to develop a successful business video, from writing and rewriting the script, to filming or developing the animation, to voiceover and finally editing. It’s a long process and an important financial investment. So, when you are ready to post your business video on your YouTube channel, be very careful how you choose to embed your video in your other digital marketing channels.

Here’s what can happen.

Recently, I was doing research for a client. I was reviewing the Care.com website. I have actually used the Care.com services before…

COMMENTS

WORDPRESS: 0
DISQUS: 0