Using Social Media for Good: Meet the Entreprenuer Changing the World One Story at a Time – Branden Harvey [SSM040]

Author: Brian Peters / Source: Social

Negativity. It’s human nature. At least that’s what research shows!

Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information. So much so that we now call this common occurrence “negativity bias”. That negativity bias is a result of the of the fight-or-flight response that is activated only during negative experiences.

But we wanted to know: Is it possible to rewire your brain for positivity and happiness?

Storyteller and social entreprenuer Braden Harvey thinks knows so. He’s seen the powerful effect of positivity countless amounts of times in the countries and people that he has worked with over the years. That’s why he’s on a mission to tell stories of good on social media for some of the world’s most impactful companies and brands.

In episode #40 of The Science of Social Media, Branden shares his incredible journey from photographer to storyteller and the importance of chasing your passions. He also shares some incredible storytelling secrets and how marketers and brands can utilize the power of good on social media.

A huge thank you to Branden for packing this episode full of inspiration and actionable takeaways for marketers looking to use social media to make a lasting impact and change on the world – for good.

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” -Margaret Mead

This episode is available on:

In this episode, here’s what you’ll learn:

Branden Harvey gives us an inside look into his journey to make the world a better place by telling stories of good. Along the way, he provides incredible insights into what makes a compelling story and how we might all be able to tap into some of that magic. You’ll also learn other things like:

• The current narrative of social media and why it’s so “easy”
• How Branden has built a business around storytelling
• Why chasing a profession is different than chasing your passion
• How Branden was able to tell the story of Pope Francis, SouthWest Airlines, and others
• Ways that brands and marketers can use social media for good

Actionable Advice for Brands and Marketers Looking to Use Social Media for Good

In Branden’s words…

“One of my favorite things is seeing the ways that people can have an impact in a way that is unique to them. I think that is…

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