Digital Marketing News: Haptic Marketing, Twitter’s Ranked Feeds, B2B’s ABM Challenges, & YouTube’s Vertical Video Ads

Digital Marketing News: Haptic Marketing, Twitter’s Ranked Feeds, B2B’s ABM Challenges, & YouTube’s Vertical Video Ads

The Power of Micro-Influencers [Infographic] A look at the benefits of working with highly-targeted audiences, and how micro-influencers can work to build brand awareness and drive sales. MarketingProfs Twitter will soon let you switch between chronological and ranked feeds Twitter announced that it will change how its feed works, with a forthcoming update allowing users to switch between ranked and chronological settings, offering a new layer of control. Marketing Land Four Effective Techniques for Working With B2B Influencers Finding the right influencers and getting their attention can be a challenge. MarketingProfs Tom Whatley examines the situation and how to overcome many obstacles. G2 Crowd Vertical video ads are coming to YouTube YouTube announced new vertical video ads in a mobile-friendly format, and ability to tailor ads to its users’ personalized feeds, among several featured rolled out recently. ASICentral The Next Marketing Skill You Need To Master: Touch Forbes takes a fascinating look at haptic marketing and why digital marketers are taking notice. Forbes How marketers are seeing value in a proven standard: The Drum and GumGum release a report on contextual advertising A new report looks into how marketers are finding benefit in contextual advertising. A semantics analysis and various computer vision findings are among insights the study reveals. The Drum — A lighthearted look at marketing automation by Marketoonist Tom Fishburne — Marketoonist Dos Toros Created a Burrito-Themed Meme Account to Boost Its Own Following – AdWeek Cash-Strapped Zuckerberg Forced To Sell 11 Million Facebook Users — The Onion

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2018 September 21 News Image

The Power of Micro-Influencers [Infographic]
A look at the benefits of working with highly-targeted audiences, and how micro-influencers can work to build brand awareness and drive sales. MarketingProfs

Twitter will soon let you switch between chronological and ranked feeds
Twitter announced that it will change how its feed works, with a forthcoming update allowing users to switch between ranked and chronological settings, offering a new layer of control. The Verge

Despite buzz, only one-third of B2B businesses are committed to ABM, report says
A newly-rleased Dun & Bradstreet B2B marketing data report shows limited account-based marketing implementation, and a few other surprises. Marketing Land

Four Effective Techniques for Working With B2B Influencers
Finding the right influencers and getting their attention can be a challenge. MarketingProfs Tom Whatley examines the situation and how to overcome many obstacles. MarketingProfs

Twitter gives video ads a subtle lift, puts livestreams atop the timeline
Twitter has rolled out changes which will boost video ads on the platform, and put live-streaming content in the spotlight, but will marketers benefit from the more prominent app placement? Marketing Land

What the 2018 Forbes Cloud 100 List Has to Say About the Current Trends in B2B Technology
An examination of Forbes recently-published report and list of private cloud companies and what it says about B2B technology trends. G2 Crowd

2018 September 21...

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