17 Free Email Marketing Tools

17 Free Email Marketing Tools

Email Service Providers Many email service providers offer lengthy free trials and even free permanent plans for startups or low-volume senders. If you have Chrome on your computer, Chrome Developer Tools can quickly identify potential problems in HTML and other email code. The code generator will guide a user through coding emails to highlight offer details and promo codes. Deliverability and Reputation IsNotSpam will check the content of your email and flag areas that may trigger spam filters. Sender Score from Return Path offers the ability to look-up your email’s sending IP address and domain and receive a score of your sending reputation. Subject Line.com allows you to preview subject lines for potential spam problems — scoring the subject line on a 0-100 scale. Email preview tools. Both Litmus and Email on Acid offer free trials. Their services include (a) previewing emails across leading browsers and email clients, (b) spam checkers, and (c) email template builders. Images Free Images offers over 300,000 free photos and illustrations for personal or commercial use.

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There is no free lunch, supposedly, but there is plenty of free email marketing tools. In this post, I’ll list 17 free tools to accelerate your email marketing program.

Email Service Providers

Many email service providers offer lengthy free trials and even free permanent plans for startups or low-volume senders. Here are three examples.

Constant Contact. One of the oldest and most trustworthy email senders, Constant Contact offers a free 60-day trial without having to provide a credit card number.

Mailchimp, another longtime provider, offers a permanently free plan (not a trial) for companies with 2,000 or fewer subscribers and 12,000 or fewer monthly emails.

Dotdigital, a U.K.-based provider, offers a 14-day free trial.

Coding and Template Help

Not everyone is well versed on designing and coding email templates. Fortunately, there are many services to help.

Mosaico offers free, easy-to-use, open-source software to help design emails. Mosaico supplies responsive code so that emails render properly regardless of the viewer’s device or screen size.

Chrome DevTools. If you have Chrome on your computer, Chrome Developer Tools can quickly identify potential problems in HTML and other email code. To access, first open the email in Chrome. Then go to View > Developer > Developer Tools. This will display a split screen — email on the left and the code on the right. Highlight an area of the email, and DevTools will show the underlying code in the “Elements” tab. This is useful for identifying and correcting errors, such as with formatting.

Chrome DevTools can help identify and correct email coding errors.<em> Click image to enlarge.</em>
Chrome DevTools can help identify and correct email coding errors.

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