Tag: return path

Email Spam Benchmarks for 27 Industries

Email Spam Benchmarks for 27 Industries

To find out, Return Path examined more than 6.9 billion commercial emails sent by more than 17,000 brands in 2018. The researchers looked at the avera ...
Last Week’s Facebook Outage Proves Why Email Marketing Is Still So Valuable

Last Week’s Facebook Outage Proves Why Email Marketing Is Still So Valuable

In your autoresponder or first-touch point, direct the reader’s attention to some of your other winning content and you’ll turn seconds of attention i ...
17 Free Email Marketing Tools

17 Free Email Marketing Tools

Email Service Providers Many email service providers offer lengthy free trials and even free permanent plans for startups or low-volume senders. If yo ...
4 Key Factors That Impact Email Deliverability

4 Key Factors That Impact Email Deliverability

(Thus every email is sent from an IP address.) An IP address reflects the reputation of the sender, which is based on several factors. Most companies ...
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