How to Write Emails People Will Actually Open

How to Write Emails People Will Actually Open

Most of the erroneous talk about email's demise comes from those whose email campaigns have failed or those who simply don't like receiving emails to begin with. The trick, then, is to create emails and campaign strategies that actually engage the consumers you're trying to reach. How to avoid the trash bin If consumers don't immediately recognize your email, or if their experience has taught them that your emails aren't useful, then yours are likely to be among those getting tossed. One read email doesn't make a campaign successful, but it grabs a consumer's attention. Keep it by using that line of communication to deliver fresh, engaging and useful content. Instead of just sending an ad, prompt the reader to sign up for your newsletter or join a mailing list for unique offers on premium products. Outside of newsletters, you can also send special offers to people who opt-in for emails. Because they're expecting you to communicate with them, consumers will be more responsive to these offers. Other times, people may make a mistake inputting their email address or purposely provide a false one. No matter how creative and personalized your email campaign is, it will only work with real, up-to-date addresses.

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Try these 4 tips to become a welcome sight in your prospect’s inbox.

How to Write Emails People Will Actually Open

Opinions expressed by Entrepreneur contributors are their own.

Most of the erroneous talk about email’s demise comes from those whose email campaigns have failed or those who simply don’t like receiving emails to begin with. For companies that focus on their customer experience and consumers who like to stay informed, though, emails are still a vital resource.

How else would brands reach their audience with targeted messaging that can be accessed nearly anywhere? Texting is nowhere near as popular, and for a lot of consumers, every text costs. By contrast, emails are free to receive.

On top of their convenience, emails cost next to nothing compared to other forms of marketing such as radio and TV. If they fail, it will barely affect your bottom line. But, when successful, an email campaign can yield astronomical returns, in some cases reaching up to 4,300 percent ROI.

That said, we all hate emails that we don’t want to read. The trick, then, is to create emails and campaign strategies that actually engage the consumers you’re trying to reach. Learn who they are and what appeals to them, and you can more successfully initiate communication with a few well-crafted emails.

How to avoid the trash bin

If consumers don’t immediately recognize your email, or if their experience has taught them that your emails aren’t useful, then yours are likely to be among those getting tossed.

The key to a well-received email is to stand out — not just in the message, but in the entire marketing strategy that revolves around it. These four tips can help you make that happen:

1. Email people, not groups.

Everyone prefers being talked to rather than talked…

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