Nike’s “Dream Crazier” ad, which ran during the 2019 Oscars awards show, has given people something to talk about beyond the recent concerns about one of the brand’s exploding shoes: If you call a woman involved in sports “crazy,” she’ll just show you what “crazy” can do (hint: it’s a lot and it’s impressive). Narrated by the much-loved tennis star Serena Williams, Nike’s Oscars ad has created a ripple effect across the media and the internet over these last few days since the awards show ended. Top Clips for Nike’s “Dream Crazier” Ad Nike and NowThis Rule the Crazy Dreams Conversation While Nike of course uploaded its “Dream Crazier” ad across all its social channels, the spot pulled in the most views on Twitter — with 29.7M views since February 24. Plus, if you look at the massive amounts of engagement the Twitter video pulled in (roughly 188K retweets, 436K likes, and 5.7K comments), Nike clearly found its primary social platform for reaching the most viewership and generating the most conversation for its “Dream Crazier” ad. But the sports apparel brand wasn’t the only company talking about its now-popular ad. For example, Group Nine Media’s NowThis uploaded Nike’s “Dream Crazier” ad to its Facebook Page and pulled in 9.6M views to make it the third most-watched version of the spot currently online (the NowThis Entertainment and NowThis Politics reposts of the ad landed in the top 20, as well). NowThis’s version of Nike’s ad was also the second-most popular Oscars video by views, and had more views than any single social video of the night’s performances/speeches. Williams’ Twitter video landed at #7 thanks to 3.4M views, while Lloyd was close behind at #8 with 3M views via Facebook. Every single one of these publishers and creators pulled in at least 1M views each on the Williams-voiced spot, which means that the top ten most-watched versions of the ad generated a massive 81.5M views in total. Want to see how other brands have done the same?
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Nike has done it again. With just one well-placed, well-timed, and well-developed advertisement, the brand has the internet abuzz. Nike’s “Dream Crazier” ad, which ran during the 2019 Oscars awards show, has given people something to talk about beyond the recent concerns about one of the brand’s exploding shoes: If you call a woman involved in sports “crazy,” she’ll just show you what “crazy” can do (hint: it’s a lot and it’s impressive).
Narrated by the much-loved tennis star Serena Williams, Nike’s Oscars ad has created a ripple effect across the media and the internet over these last few days since the awards show ended. This grassroots-reminiscent strategy isn’t necessarily new for the sports apparel brand, either, which we’ll talk about in more detail below. For now, let’s dive into how the “Dream Crazier” ad is performing across social video!
Top Clips for Nike’s “Dream Crazier” Ad
Nike and NowThis Rule the Crazy Dreams Conversation
While Nike of course uploaded its “Dream Crazier” ad across all its social channels, the spot pulled in the most views on Twitter — with 29.7M views since February 24. Plus, if you look at the massive amounts of engagement the Twitter video pulled in (roughly 188K retweets, 436K likes, and 5.7K comments), Nike clearly found its primary social platform for reaching the most viewership and generating the most conversation for its “Dream Crazier” ad.
Ultimately, Nike went home on Oscars night with three of the top five most-watched versions of its ad to date. But the sports apparel brand wasn’t the only company talking about its now-popular ad. Out of the top 10 most-watched clips related to the spot, seven of them hailed from other social accounts, mostly from media and entertainment companies,…
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