By spending the extra money, you will not only appear in more feeds, but you can further target these ads to the right people. You can design ads to be seen by people who follow your competition, or you can set ads to be seen by a lookalike audience. A lookalike audience is exactly what it sounds like -- an audience that looks like your audience. In 2014, 25 percent of Facebook users -- that’s more than a billion people -- said that most of their posts were set to public. Once you have decided how to target your ads, you can use this information to build your marketing strategy and content to catch their eye and interest. Even if your target is a younger audience, 83 percent of adults with teenage children are friends with them on Facebook. This means that any time these parents share or post about your products, their children may see it. Most businesses are able to respond to these messages quickly. In fact, 42 percent are able to do so within the first minute of receiving a notification. Your overall response time is posted on your page.
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With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But the fact is, that’s just not the case.
Facebook is still among the world’s largest social media platforms, with billions of active users signing in monthly. So much more than a home for fake news and trolls, Facebook can put your business in front of an audience you’d have little hope of reaching otherwise.
Related: 3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation
Here are five reasons why you should be advertising on Facebook:
1. It’s still the fastest way to reach a huge amount of people in a short amount of time.
With 80 million business pages, there is a lot of competition on Facebook. And with their algorithm change last year, it’s harder than ever to show up in a user’s newsfeed. This may sound like a negative, but the truth is, your Facebook ads are still showing up in the right people’s feeds — that is, the ones who will actually engage with your content.
In order to reach an even wider audience, some businesses choose to pay for Facebook ads. By spending the extra money, you will not only appear in more feeds, but you can further target these ads to the right people. If your budget has the room, the spend is worth it.
2. You can target your ads based on just about anything.
Targeting your ads ensures that the people who will be most interested in your product or service will actually see your ad. As reported in the news, Facebook gathers a large amount of data on its users. Instead of being afraid of this fact, you should use it to your advantage! You can design ads to be seen by people who follow your competition, or you can set…
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