3 Social Media Trends to Expect in 2017. Now is the perfect time to look ahead and predict the biggest social media trends for 2017. This year I have seen huge developments across all social media platforms, with the biggest ever urgency to innovate and enhance user experience. Has there ever been a better time to be involved in social media? What social media trends can we expect from 2017? Video posts not only reach more people (135% more reach than image only posts) they are more engaging (live viewers watch for 3 times longer) and provide greater interaction (10 times the comments of recorded video), so expect this to continue to grow next year. Facebook are also releasing 360 for Facebook Live in the next couple of months – another step toward their virtual reality vision. Facebook recently introduced bots for Facebook Messenger, allowing companies to automate interactions with their customers. Twitter acquired Magic Pony Technology back in June 2016 – a London based company which has developed highly advanced machine learning so expect more artificial intelligence in 2017. Receiving automated messages via Facebook Messenger How are we planning to meet these social media trends?
I can’t believe Christmas is nearly upon us and we are almost at the end of 2016. Now is the perfect time to look ahead and predict the biggest social media trends for 2017. This year I have seen huge developments across all social media platforms, with the biggest ever urgency to innovate and enhance user experience. Mobile is continuing to dominate with over 1 billion mobile-only users on Facebook and live video is quickly becoming the go-to medium. Has there ever been a better time to be involved in social media?
What social media trends can we expect from 2017?
Social media is converging. The acquisition of LinkedIn by Microsoft was completed only a matter of days ago for a cool $26 billion, Facebook currently owns Whatsapp, Instagram and Oculus VR, with Google owning YouTube to name a few. Twitter have laid off 10% of their staff and sadly shut down Vine. Is there a potential buy-out on the horizon in 2017?
Even more video
Live video seems to be the buzzword across a lot of the largest social media platforms for 2017 and I think several of them will be heavily pushing this over the next 12 months. Instagram is now in direct competition for short clips with Snapchat through their Stories feature, Facebook Live has exploded, doubling the amount of videos posted in the last year. Video posts not only reach more people (135% more reach than image only posts) they…
COMMENTS