5 Myths About Your Clients and Social Media That You Should Forget Right Now

5 Myths About Your Clients and Social Media That You Should Forget Right Now

Author: Guest Post / Source: Duct Tape Marketing < All Articles  When it comes to social media marketing, any small business can ut

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5 Myths About Your Clients and Social Media That You Should Forget Right Now

When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns? It’s because many businesses aren’t using social media to its full potential. They are blinded by the many myths floating around regarding their clients and social media.

These misconceptions are hindering your marketing effectiveness and should be forgotten immediately.

My Customers Aren’t Online

This statement just isn’t true. Even if you are selling to an older demographic, your potential customers are on social media and failing to connect with them where they spend most of their time is hurting your marketing campaigns. In fact, according to the most recent study from the Pew Research Center, about 62% of adults ages 65 and older now use Facebook, a noticeable increase from 2015.

5 Myths About Your Clients and Social Media That You Should Forget Right Now

The way customers buy and research products has changed. Your prospects, no matter their age, would much rather do their own browsing until they are ready to talk to a salesperson and dread interruptions like cold-calls. This is a hard fact to explain to your sales team, especially in the manufacturing and industrial sector, but research shows only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. Many owners, especially in B2B businesses feel their target customers aren’t using social media to learn about products and solutions; this could not be further from the truth. Twitter, Facebook, LinkedIn, Pinterest, and Instagram continue to be gold mines to connect with prospects.

I Should Only Post About My Industry

You may be worried, given that social media best practices show you should be posting at least once a day on Facebook and more on other channels, that your industry is too dry or complicated and that you just don’t have enough content to meet that requirement. Perhaps you’re posting to your social channels occasionally with a new blog or content offer, but are not gathering the engagement you want. This could all result from posting too much about yourself and failing to post enough educational influencer content.

Many businesses believe they should only be posting self-made and self-branded content when…

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