How to Attract Talent With a Company Hashtag: 10 Inspiring Examples. Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. Is there a way to turn those discussions into beneficial social media context, something that would help your company grow and attract best talent to your brand? And moreover, many companies are already doing that. Instead of trying to prevent their employees from discussing them on social media, employers are turning their team voices into company social media advocates by encouraging them to freely share their workspace experience. 10 Examples of Brands Successfully Using Company Hashtags 1) Cisco Cisco is very vocal about its talent branding efforts blogging about its goals and results. Cisco Talent Brand Social Team manages the account controlling the shared calendar where the employees can sign up for whatever day/topic they would like. While the tweet chat is no longer active, the #InsideZappos hashtag is still alive being used to broadcast company events: The company is also encouraging the use of another branded hashtag -- #ZapposCulture --which employees are actively using on Instagram to share photos of company trips and workplace experiences. By starting a channel dedicated to social sharing, it'll be easy for employees generate more visibility around their posts containing the hashtag: DrumUp DrumUp is an employee advocacy platform that allows team members to share and re-share each other's photos on multiple social media channels. Do you have any more great examples of how companies use hashtags to attract talent?
It’s getting harder and harder for companies to attract and retain the right people. According to the Talent Shortage Survey, 40% of global employers are unable to find the right talent for jobs that need to be done.
For this reason, many employers are looking internally to their existing team for support. According to Jobvite, employee referrals have the highest applicant to hire conversion rate: while only 7% of applicants are via employees, this accounts for 40% of all new successful hires.
Intrigued? Let’s take a look at how 10 different companies are using hashtags and social media curation to attract talent.
Using Social Media to Attract Talent
According to Weber Shandwick’s research, 50% of employees post messages, pictures, or videos in social media about their employer often or from time-to-time, whether they are encouraged to do so or not. What’s more, 39% of employees have shared praise or positive comments online about their employer.
So whether you are there to listen to what your employees are saying or not, your company is being discussed on the web at this very minute.
Is there a way to turn those discussions into beneficial social media context, something that would help your company grow and attract best talent to your brand?
Yes. And moreover, many companies are already doing that. Instead of trying to prevent their employees from discussing them on social media, employers are turning their team voices into company social media advocates by encouraging them to freely share their workspace experience.
And what’s a better way to make sense of social media noise than a well-branded hashtag? We live in the hashtag-driven society. Hashtags have the power to fuel marketing campaigns, address healthcare issues, and report breaking news.
Creating and promoting a company’s brand hashtag can help you achieve many marketing goals. Apart from talent branding, a company-wide hashtag:
- Promotes your brand
- Builds employee loyalty
- Nurtures employee advocacy
- Builds more content
So let’s take a look at a few companies that are taking advantage of hashtags as a way to attract top talent, keep existing employees happy and engaged, and show off their culture.
10 Examples of Brands Successfully Using Company Hashtags
1) Cisco
Cisco is very vocal about its talent branding efforts blogging about its goals and results. The #WeAreCisco hashtag is popular on Twitter but where it’s really shining is Snapchat. Cisco claims to have had nearly 3 million minutes viewed and a 600% follower increase in the four months since they started the channel.
Cisco Talent Brand Social Team manages the account controlling the shared calendar where the employees can sign up for whatever day/topic they would like. There’s not much control over the team because Snapchat is where doing it “your own way” is preferred.
Apart from the main #WeAreCisco hashtag, the company introduced the hashtag #CiscoLife to encourage employees to tweet about their workplace experience. Not to mention the campaign it spun up around the hashtag #IChoseCisco where team members were encouraged to post photos and stories about why they chose Cisco.
The results were astounding. Cisco grew its Twitter followers by 400% in six months.
2) Target
Target launched the #TargetVolunteers hashtag on Instagram to share photos of its team’s volunteering efforts.
After it launched, Target employees began to use it to highlight company values:
The photos shared using the hashtag do a great job of telling a brand story that focuses on teamwork and the company’s commitment to impacting the community.
3) Zappos
Zappos employee advocacy program is one of the oldest, going all the way back to 2008. In fact, the folks at Zappos used to hold a bi-weekly tweet chat discussing company values using the #InsideZappos hashtag. This effort allowed the company…
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