Confirmed! The future of marketing lies in videos

Confirmed! The future of marketing lies in videos

Author: TiyoApp / Source: Medium Business statisticians opine that by the next year, 80% of businesses will be incorporating videos in th

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Business statisticians opine that by the next year, 80% of businesses will be incorporating videos in their marketing strategies. Back in 2016, this number used to be at 40.7% and by the end of the first quarter of 2017, the number is predicted at 61%. These trends do foretell a story. Industry leaders believe that if there is one sure shot way to rise in a meteoric fashion in today’s market, it is this.

By now, video editing is one of the newest additions supplied by your service provider. You might have wondered about the viability of this tool at this moment. Is it really worth considering using videos for promoting your business?

If you are waiting for the answer, you probably need to go back to the beginning of this article. The top market analysts believe in this, and it would be mindless if you do not explore this route. And if you need more convincing, the following should do the trick.

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%, according to market statistics. If used properly, videos can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product went on to buy it eventually. The effectiveness of video is not even that surprising. We know that vision is the most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business. Seeing, truly, is believing.

76% of businesses say that video provides a great return on investment (ROI). Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

Something that might come as a good news to you is that your videos don’t have to be perfect right from the word ‘go’. It’s the content that matters more. Latest research shows that users are mostly put off by videos that don’t explain the product or…

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