How to Leverage Online Video to Get the Most Out of The European Market [Report]

How to Leverage Online Video to Get the Most Out of The European Market [Report]

Source: Tubular Insights Although YouTube is a US-based video platform, we know that consumption of its content comes from all four corners of the

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Although YouTube is a US-based video platform, we know that consumption of its content comes from all four corners of the globe. But the views of the estimated 500 hours of video that are uploaded to YouTube every second are only half of a fascinating story. A huge number of brands and publishers are uploading content to very specific local markets, but those videos get picked up by viewers in other continents too, so there is a huge opportunity to reach a wider audience, if you know what that audience responds to, and engages with. For example, what social video insights and trends across Europe should you be aware of in that region to achieve online video success?

European Video Insights: Report Highlights

Denis Crushell, VP of Europe at Tubular Labs presented the latest trends on online video in Europe at the very first VidCon EU last week. Using data from Tubular, he presented some insights on how European content creators can gain success with a global audience. Some of the key takeaways you can find in the report are:

  • The UK leads the way in creating social media video content
  • 78% of all YouTube views on videos uploaded by UK creators are watched outside the UK
  • The US is the top consumer of UK content: 31% of all UK creator views taking place in the US
  • Three of the global top five content creators are from the UK
  • European countries are creating and watching online videos in English
  • In the UK, Kids Entertainment is the top growth opportunity on YouTube
  • But on Facebook in the UK, it’s News and Politics

European Video Content & Language

Understanding which content genres have…

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