Many of these activities will require time to manage but are free or inexpensive to use. Every word in a video's title, description or tag(s) becomes keyword searchable -- not just on YouTube but through search engines like Google. Ideally, if someone is interested in a topic that's related to one or more of your videos (or your YouTube channel), they should be able to discover your content easily by entering appropriate keywords or a relevant search phrase into the YouTube or Google search field. Thus, it's essential to incorporate as many keywords as possible within a video's title and description, and also associate relevant keywords as tags. You can also use paid advertising on many social media platforms to quickly reach a highly targeted audience relatively inexpensively. Post comments about videos produced by others Yet another way to promote your videos is to find the most influential people who are also targeting your audience and become active on their respective YouTube channels, Facebook pages and other social media feeds. gotomeeting.com), that allows you to host free or low-cost live video conferences or to broadcast live -- to an audience comprised of a handful of people to thousands of viewers. Many businesses and successful YouTube personalities host weekly or monthly live broadcasts to interact more directly with people who share an interest in them, their company or their products or services. Some live broadcast services also allow you to "guest" people watching your broadcasts. Using Cards and an End Screen within your videos, as well as links to other content within the descriptions for your videos, you're easily able to promote other relevant content that your channel offers.
Opinions expressed by Entrepreneur contributors are their own.
The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound
There are many ways to increase viewer/subscriber loyalty on YouTube. Many of these activities will require time to manage but are free or inexpensive to use.
1. Include accurate and relevant keywords in your video’s title, description and tags
As you’re uploading and publishing each new video, compose a creative, well-thought-out, informative and captivating title for each video, as well as a detailed description that’s short, direct and enticing. Equally important are the tags you associate with your videos.
Every word in a video’s title, description or tag(s) becomes keyword searchable — not just on YouTube but through search engines like Google. Ideally, if someone is interested in a topic that’s related to one or more of your videos (or your YouTube channel), they should be able to discover your content easily by entering appropriate keywords or a relevant search phrase into the YouTube or Google search field.
You’ll be pleasantly surprised by the number of views you can achieve based on random people using a keyword search to find your content. Thus, it’s essential to incorporate as many keywords as possible within a video’s title and description, and also associate relevant keywords as tags. This is all done when you upload your video, but it can also be updated at any time via your YouTube channel’s Video Manager menu to reach a broader audience.
2. Take advantage of social media
Social media can become a powerful tool to promote your company, products/services and your YouTube channel (and its content). Social media also provides another informal way to interact with your viewers and subscribers.
In today’s world, it’s essential for companies to have a presence on social media. This can be accomplished for free. However, managing various social media accounts (including your YouTube channel) can get time-consuming. You can also use paid advertising on many social media platforms to quickly reach a highly targeted audience relatively inexpensively. This is a popular way for companies to quickly grow their YouTube channel audience.
If you have…
COMMENTS